HealthLeaders Media Marketing Weekly - January 12, 2011 | ED Services Still a Selling Point in 2011 View as a Webpage | Subscribe for Free
ED Services Still a Selling Point in 2011
Doug Desjardins, for HealthLeaders Media

One of the top hospital marketing trends of 2010 was promoting estimated wait times and even reservations for emergency department visits. That trend should continue to pick up steam in 2011.[Read More]
cora nucci
  January 12, 2011


Editor's Picks
Healthcare Created a Quarter of a Million Jobs in 2001
Despite a soft economy, hospitals created 50,100 jobs in 2010, nearly double the rate of jobs created in 2009. The U.S. Bureau of Labor Statistics also estimates that the entire healthcare sector added 265,800 jobs in 2010, with 35,700 positions added in December alone. [Read More]
5 Reasons Why ACOs Could Fail
A report in Health Affairs says that, to date, provider efforts to manage costs make up a "dismal history" and that accountable care organizations that try to do so are unlikely to accomplish their objectives. [Read More]
11 Hot Healthcare Buzzwords in 2011
With rapid change in healthcare comes a new vocabulary with terms and phrases every provider should now. Culled from journal articles, conferences and other media, some of these phrases might not be all that new. But it's our best bet that even if you've heard some of them before, you're going to hear a lot more references to them in 2011. [Read More]

Marketing Headlines

Detroit pushes healthcare growth with medical main street
Detroit Free Press January 10, 2011

Arnold Palmer Hospital launches new campaign
Orlando Business Journal, January 11, 2011

Medical tourism pushed as economic salve for Las Vegas
Las Vegas Review Journal, January 11, 2011

Hospital rehearses with pretend patients
Bucks County Courier Times, January 11, 2011

Doctors Communicate Poorly Among Themselves, Study Finds
HealthLeaders Media, January 12, 2011

Cleveland Clinic to help DC-area hospital system market its medical inventions
The Plain Dealer, January 12, 2011

Talk to Nurses About Facebook Before They Talk About You
HealthLeaders Media, January 11, 2011

Sponsored Headlines from IBM
Forrester Whitepaper: CMO's Must Connect the Dots of the Online Brand: Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels—Web sites, mobile apps, online sales and customer service, and other smart touches—has often occurred in a piecemeal way. This has resulted in three potential mishaps.

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AMA Webcast: The Online Customer Experience—Make it Exceptional: IBM has defined a forward-looking vision for how organizations will turn today's customer experiences into exceptional experiences that drive business results. Join us on September 21 to hear Kristen Lauria, Vice President of Marketing & Channels at IBM, talk about this vision and introduce two innovative clients who are achieving results today by bringing together the right combination of capabilities online.

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Calendar of Events

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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    Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
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    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
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