HealthLeaders Media Marketing Weekly - January 5, 2011 | Sutter Health Offers Mobile Tool to Drive Business View as a Webpage | Subscribe for Free
Sutter Health Offers Mobile Tool to Drive Business
Doug Desjardins, for HealthLeaders Media

One of largest healthcare networks in California is aiming to boost patient engagement by using social media tools to promote a mobile app that enables patients to access electronic health records. This helps patients maintain a schedule of preventive care while driving more business to providers.[Read More]
cora nucci
  January 5, 2011


Editor's Picks
$3 Million Prize Marketed to Solve Hospital Admissions Puzzle
The challenge is to design a suitable admissions predictive model, so programs and resources can focus on prevention of readmissions, potentially realizing savings of up to $30 billion, the estimated cost of unnecessary hospitalizations throughout the U.S. By offering such a high prize, "We will stimulate people who normally would not go into healthcare, brilliant young mathematicians, engineering, and analytical types," says Merkin, a former Southern California emergency department doctor. [Read More]
CMS Updates 'Physician Compare' Online Tool
The Centers for Medicare & Medicaid Services has launched an enhanced version of its Physician Compare online tool which provides detailed information about physicians and other healthcare workers. The updated Physician Compare tool expands and updates CMS' Healthcare Provider Directory, which for more than one decade has helped Medicare beneficiaries find participating doctors online. The tool also expands the doctor-specific information into the suite of informational tools for Medicare beneficiaries and other consumers. [Read More]
Physician Shortage to Quadruple Within Decade, AAMC Says
One third of all physicians will be turning in their white coats and stethoscopes for retirement during the next decade, yet the supply of doctors will only increase by 7%, according to the U.S. Department of Health and Human Services. With a tug and war between supply and demand, the predicted shortage of doctors will leave many Americans without any, or with insufficient, care. The most affected areas will likely to be rural regions and inner-city areas, according to the report. [Read More]

Marketing Headlines

UMass Memorial CEO issues apology for marketing campaign
WMUR, January 4, 2011

HMA Sells Mississippi Hospital
HealthLeaders Media, December 28, 2010

Medical practices increasingly allow online appointments
USA Today, Jan. 3, 2011

Should doctors be Facebook 'friends' with patients?
The Wall Street Journal, Jan. 3, 2011

Tampa Bay hospitals ring in the new year by going tobacco free
St. Petersburg Times, Jan. 3, 2011

EHR Effectiveness for Hospital Care Questioned
HealthLeaders Media, December 29, 2010

Tech turns hospitals into concert halls, diseases into songs
WBUR, Jan. 1, 2011

New ambulance technology helps cardiac patients
Scranton Times-Tribune, December 30, 2010

Sponsored Headlines from IBM
Forrester Whitepaper: CMO's Must Connect the Dots of the Online Brand: Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels—Web sites, mobile apps, online sales and customer service, and other smart touches—has often occurred in a piecemeal way. This has resulted in three potential mishaps.

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AMA Webcast: The Online Customer Experience—Make it Exceptional: IBM has defined a forward-looking vision for how organizations will turn today's customer experiences into exceptional experiences that drive business results. Join us on September 21 to hear Kristen Lauria, Vice President of Marketing & Channels at IBM, talk about this vision and introduce two innovative clients who are achieving results today by bringing together the right combination of capabilities online.

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Calendar of Events

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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From HealthLeaders Magazine
20 People Who Make Healthcare Better
Some are revered; others would not win many popularity contests. All of them are playing a crucial role in making the healthcare industry better. [Read More]
Service Line Management
Creating Stroke Systems of Care
If U.S. healthcare is headed toward a model that eliminates fragmentation and emphasizes continuity and cooperation, stroke care may be leading the way and making a difference in patients' lives. [Read More]
Marketing Forum

Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
Patients at the Center

Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
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