HealthLeaders Media HR - January 3, 2010 | Physician's Life a Reminder that Medicine Can Be Noble
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Physician's Life a Reminder that Medicine Can Be Noble
John Commins, for HealthLeaders Media

With our attention focused on healthcare reform skirmishes and other ongoing divisive issues of the day, it's easy to forget that healthcare is supposed to be about the noble science of healing.[Read More]

  January 3, 2010

Editor's Picks
Healthcare Workers Drive Flu Prevention in MD
Sometimes, it's all about the marketing. Take flu shots for instance. How do you best ensure that you can reach the optimal percentage of staff for immunizations? How about an attention-grabbing catch-phrase? At Peninsula Regional Medical Center, Salisbury, MD, a new theme is introduced every year during flu season. For 2010, the organization said "Boo to the Flu." Tracy Daugherty of Peninsula Regional's Employee Health department says the hospital encouraged employees to wear Halloween-themed costumes, and gave out candy and stickers saying 'I said Boo to the Flu.' They also held a drawing for a $50 gift certificate, and special artwork was created for the event's stickers and posters. The program has proven so successful that it now reaches not only employees, but contractors, physicians, volunteers, students, and pretty much everyone who is associated with the hospital. [Read More]
Hospital Mass Layoffs Taper in November
The nation's hospitals reported six "mass layoffs" of 50 or more employees in November, down considerably from October and September, Bureau of Labor Statistics data show. [Read More]
Webcast: Proven Strategies to Market Women's Services
Women are a vital audience to reach—is your marketing cutting it? As the primary healthcare decision-makers and the key to unlocking additional service audiences, you need up-to-date, effective marketing strategies to win women's loyalty—thus, business—and expand your market share. Join HealthLeaders Media on January 31, at 1 p.m. (EST) for this 90-minute Webcast, including Q&A, and learn from women's health marketing experts. [Read More]
Rounds: Cardiac Care Leadership for Improved Alignment and Outcomes
Join us live from Baylor Heart and Vascular Hospital on February 15 to share lessons learned from executives at leading national cardiac service lines and medical groups on shared governance, clinical integration, and physician alignment. [Read More]
Executives on the Move
DOVER, DE: Bayhealth Names COO
Bayhealth Medical Center has named Deborah Watson senior vice president/COO. Watson had served as Bayhealth's vice president of operations for the Southern Region for the past eight years. Watson was responsible for the management and coordination of the 168-bed, not-for-profit, acute care Milford Memorial Hospital campus from an operations, medical staff, and strategic planning perspective. She also held system-wide responsibility for Bayhealth Medical Center licensure, Joint Commission, and accreditation activities. [Read More]

CONCORD, NH: NH Hospital Hires CEO
New Hampshire Hospital has hired Bob MacLeod as its CEO. MacLeod has worked for the state Department of Corrections since 2002, where he was in charge of all medical and mental health care for state inmates. He will start work at the state psychiatric hospital Jan. 10. MacLeod has 30 years of experience in health care administration, including 20 years at Speare Memorial Hospital in Plymouth. [Read More]

MACHIAS, ME: Down East Community Hospital Gets CEO
Former Maine Coast Memorial Hospital CEO Doug Jones has been named permanent CEO of Down East Community Hospital after serving on an interim basis at the Machias hospital for more than one year. The DECH Board of Trustees voted to have Jones remain on as CEO of DECH after a receivership with Eastern Maine Healthcare Systems comes to an end. When the state of Maine moved the hospital into receivership in July 2009 appointing Eastern Maine Healthcare Systems as the receiver, EMHS President and CEO Michelle Hood asked Jones to serve as interim CEO. [Read More]

COLUMBUS, WI: Atkinson Named Interim CEO at Columbus Community Hospital
Allan Atkinson of Decorah, IA, has begun serving as interim CEO/president at Columbus Community Hospital. Atkinson retired in 2008 after 10 years as CEO at the Winneshiek Medical Center in Decorah. For the past two years he continued to serve there as a paid consultant. Prior to his work in Decorah, he was a regional vice president of Mercy North Iowa in Mason City, serving as CEO of a hospital in their network. [Read More]

KIRKLAND, WA: Taylor to Lead Communications at Evergreen Medical Center
Evergreen Medical Center CEO Bob Malte, who joined the Kirkland organization in May from Exempla Healthcare of Colorado, has announced that another Exempla executive has joined the 275-bed hospital's staff as vice president of marketing and communications. Kay Taylor, who held the same position with Exempla of Denver, is responsible for corporate communications, marketing, public and community relations, community outreach and the hospital's 24-hour Healthline. Taylor has been in healthcare marketing for 25 years. During the six years she spent with Exempla, she also was VP of marketing and communications and directed marketing for Exempla's three hospitals and its physician network. [Read More]

SAN JOSE, CA: CEO of Santa Clara Valley Medical appointed
Linda M. Smith, a San Jose native with an extensive background in hospital administration, has been named CEO of Santa Clara Valley Medical Center—part of several structural changes in the county's public hospital and health system. As the hospital's CEO in charge of the 574-bed acute care facility, Smith will earn $284,867. She also will oversee community and outpatient services and medical care for prisoners. Her position was newly created after County Executive Jeff Smith eliminated positions held by former hospital director Mike Skehan and former CEO Kim Roberts who oversaw the $1.2. billion Santa Clara Valley Health and Hospital System. [Read More]

ROCK SPRINGS, WY: Klein Named CEO at Memorial Hospital of Sweetwater County
Memorial Hospital of Sweetwater County in Rock Springs, WY has hired Jerry Klein to fill the role of CEO. He will assume his new duties at Memorial Hospital on Jan. 6. Klein brings a wealth of successful leadership to his new post with Memorial Hospital, including 25 years of healthcare experience as a CEO.[Read More]

Sponsored Headlines
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From HealthLeaders Magazine
20 People Who Make Healthcare Better
Some are revered; others would not win many popularity contests. All of them are playing a crucial role in making the healthcare industry better. [Read More]
Audio Feature

Listen to Crouse Hospital CEO Paul Kronenberg, MD, on the implications of physician recruitment and retention under new models of reimbursement. [Sponsored by VHA][Listen Now]
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HR Resources from HealthLeaders Media

This insightful, data-rich resource outlines proven strategies for determining community physician need and fulfilling those needs appropriately. The book provides practical approaches for engaging different types of physicians in various markets, including regions facing a shortage. Central to the underlying philosophy of the book is the notion that hospitals must "attract the best by being the best" and includes strategies executives can use to achieve that goal.
Choosing the call physician compensation model that works best for your hospital is essential to strong hospital-physician alignment, as well as a healthy bottom line. But there are other options than paying physicians directly-and by the hour-for call coverage. This 90-minute webcast, including Q&A, will explore benefits of emerging models for call coverage and examine the scenarios under which each option would be the best fit.

Is your organization patient-centered?

Learn more about Morehead's Patient Safety Culture Survey.
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