HealthLeaders Media Marketing Weekly - December 15, 2010 | Retail Health Proves Profitable for Health Systems View as a Webpage | Subscribe for Free
Retail Health Proves Profitable for Health Systems
Marianne Aiello, for HealthLeaders Media

Just 2% of retail health clinics were owned by health systems in 2009, according to a Deloitte report. But many of the few providers that are taking a risk in the retail market say it's proving to be a profitable venture. Wuesthoff Health System and Lehigh Valley Health Network both recently launched retail health clinics with different business models and both are happy with their investment. [Read More]
  December 15, 2010


Editor's Picks
Say "buon giorno" to new multi-lingual speaking hospital beds
Some might say the new patient beds in Eisenhower Medical Center's ICU have a European flaire—but only when they're programmed to speak in Italian. The beds can talk in various languages and alert patients when it's time for them to change position and warn them not to get out of bed. "The nurses like the Italian because it's the sexy one," Louise White, the hospital's chief nursing officer, told The Desert Sun. The beds are part of the organizations initiative to improve patient care and experience. It sounds like a really cool feature—so long as the beds don't start yelling "manga!" at people, like my Italian relatives are prone to do. [Read More]
4 Ways to Think About ACO Strategy
This HealthLeaders Media article addresses the mind-sets that capture the four predominant ways that Sg2 sees healthcare organizations thinking about ACO strategy. The first, "I don't understand ACOs, but I don't want to be late to the party," probably relates to most healthcare organizations. "The CEOs of these organizations are perhaps more honest than the rest of us in admitting that the strategic logic underpinning their ACO strategy is vague because ACOs are vague," writes HealthLeaders Media contributor Stephen Jenkins. "It is a hedge-your-bets approach in the face of great uncertainty. The key caution for this group is: How much time and money will you invest in an ACO strategy before you are certain about whether it makes sense for your organization? Be decisive about how many dollars and full-time employees you will dedicate, and the time frame for reopening the question about whether continuing that investment makes sense." [Read More]
Hospital sued over English-only policy
In other language news, Delano Regional Medical Center in California is defending its English-only policy as essential to patient care, according toMercury News. A group of 52 current and former Filipino hospital workers recently filed a lawsuit against the hospital claiming they were the only ethnic group targeted by the rule and that other staffers are allowed to speak Spanish and Hindi. This case should be interesting to marketers who often spend time crafting external communications campaigns in other languages, while internal communications efforts are typically written in English. [Read More]
Campaign Spotlight
Health Plan Targets Young Adults
Many of the health insurance ads on TV lately target young families and retired workers. But Philadelphia's Independence Blue Cross' latest campaign aims to attract 25-34-year-olds with 30-second commercials that feature two young entrepreneurs and one couch potato as they progress in their chosen endeavors.[Read More]
Sponsored Headlines from IBM
Forrester Whitepaper: CMO's Must Connect the Dots of the Online Brand: Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels—Web sites, mobile apps, online sales and customer service, and other smart touches—has often occurred in a piecemeal way. This has resulted in three potential mishaps.

Openness: The Basis for a Sound Unified Communications Strategy: The vast majority of customer environments are mixed environments. In this IBM® podcast you'll hear how an open approach provides you with choice. So instead of ripping out a perfectly good infrastructure, you can integrate what you've already invested in and create additional business value.

AMA Webcast: The Online Customer Experience—Make it Exceptional: IBM has defined a forward-looking vision for how organizations will turn today's customer experiences into exceptional experiences that drive business results. Join us on September 21 to hear Kristen Lauria, Vice President of Marketing & Channels at IBM, talk about this vision and introduce two innovative clients who are achieving results today by bringing together the right combination of capabilities online.

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IBM WebSphere Portal for insurance demo: With so many insurance companies to choose from, how can you stand out from the rest? Watch this demo to see how one insurance company did just that. By using IBM® WebSphere® Portal and related Lotus® software, their customers can now learn about products, file claims and much more; while their agents have access to the tools and resources they need.

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From HealthLeaders Magazine
20 People Who Make Healthcare Better
Some are revered; others would not win many popularity contests. All of them are playing a crucial role in making the healthcare industry better. [Read More]
Service Line Management
Creating Stroke Systems of Care
If U.S. healthcare is headed toward a model that eliminates fragmentation and emphasizes continuity and cooperation, stroke care may be leading the way and making a difference in patients' lives. [Read More]
Marketing Forum

Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
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