HealthLeaders Media Community and Rural Hospital Weekly - November 10, 2010 View as a Webpage | Subscribe for Free

Nurses' Role in Primary Care Access Critical, But Constrained
Cora Nucci, Senior Online Editor
The difficulties of finding primary care in rural communities are well understood. Restrictive state regulations should be amended to enable nurse practitioners to take on a greater role in serving the primary care needs of rural Americans.[Read More]
November 10, 2010
Editor's Picks

End-of-Life Pain Widespread, Potentially Controllable
In the first study to look at the prevalence of pain experienced among older people during the last two years of life, researchers at the San Francisco VA Medical Center found that one in four study participants had moderate to severe pain. Arthritis was found to be the biggest single predictor of pain, outweighing all eventual causes of death including cancer. But for many patients approaching death, especially those with arthritis, pain is not being properly assessed or controlled, researchers say. [Read More]

Physician Prescription Error Frequency Linked to Location
The quality of prescribing medications for the elderly varies substantially among local markets—substantially more than overall drug spending, says a report published in the New England Journal of Medicine. The lead study author says that while she doesn't know why some doctors in some parts of the country are less likely to adhere to prescribing guidelines, she postulates that "perhaps some of them don't know about [them]."[Read More]

Federal HAI Prevention Funding Up Dramatically for 2010
The Department of Health and Human Services spent in 2010 more than double what it spent to fund infection prevention programs between 2007 and 2009. The funding is being applied at long-term care facilities, emergency departments, and ambulatory surgery centers across the country to curb incidences of hospital-acquired infections.[Read More]

Breakthroughs Report: Future Healthcare and Collaboration
Explore strategies to accelerate the drive toward more cost-efficient and quality healthcare. In this new HealthLeaders Media Breakthroughs report, leading hospital systems—Virtua, Crouse Hospital, Heartland Health, and The Chester County Hospital—share insights and lessons learned. [Read More]

Intelligence Report: Patient Experience — Help Wanted
While 72% of senior healthcare leaders say that patient experience has been a priority in the past year, only 1 of 8 CEOs has primary responsibility for it. Our exclusive, original research and analysis examines this paradox and delves into the realm of patient experience and its challenges, including why healthcare leaders report lack of success in achieving the kind of patient experience they need to provide. More Analysis »

HealthLeaders Media Rounds: Building Accountable Care Organizations
Hospitals and physicians are working hurriedly to build systems of care that reward quality, outcomes, and high-value care—the ingredients of the accountable care organization. Innovative healthcare leaders like Carilion Clinic and Norton Healthcare are getting ready now for the future of healthcare system delivery. Join us on Dec. 9 from Carilion Clinic and share the lessons these leaders have learned. More Analysis »
Leaders Forum

It is Time to Act
With the signing of the Patient Protection and Affordable Care Act, along with the Health Care and Education Affordability Reconciliation Act, major change will be coming to the way healthcare is organized, delivered, and managed in the United States. Healthcare leaders have been dealing with constant change for the past 30 years, but now the rate of change will need to accelerate in order to achieve success in a reformed healthcare environment. [Read More]

Sponsored Headlines

Your world, your way: the IBM WebSphere: For a business to stay competitive, it needs to be more productive and respond quicker to business opportunities. Watch this demo to see how IBM® WebSphere® Portal software enables you to connect your users with the right people, applications, and information—to drive business efficiency and success.
IBM WebSphere Portal for insurance demo: With so many insurance companies to choose from, how can you stand out from the rest? Watch this demo to see how one insurance company did just that. By using IBM® WebSphere® Portal and related Lotus® software, their customers can now learn about products, file claims and much more; while their agents have access to the tools and resources they need.
IBM WebSphere Portal: Helping to put the patient first: To stay competitive, leading healthcare providers focus more and more on their patients' needs. While many recognize the potential of IT to improve services, many struggle with driving new IT efficiencies. Read this paper to see how IBM® WebSphere® Portal software can help providers by offering a flexible and valuable long-term solution.
Delivering retail banking solutions with IBM WebSphere Portal: As competition in the retail banking industry intensifies, banks face many challenges—improving employer productivity, increasing customer satisfaction, and generating extra sales opportunities. Read this executive brief to see how IBM® WebSphere® Portal software can help.

Forrester Whitepaper: CMO's Must Connect the Dots of the Online Brand: Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels—Web sites, mobile apps, online sales and customer service, and other smart touches—has often occurred in a piecemeal way. This has resulted in three potential mishaps.
This Week's Headlines

Nearly 59 million lack health insurance: CDC
Reuters, November 10, 2010
Hospital's infection fight is an 'obsession', November 9, 2010
At Duke, an experiment in community care
The Washington Post, November 8, 2010
5 Ways to Boost Physician Acceptance of EHRs
Liz Jones, for HealthLeaders Media, November 9, 2010
Opinion: How Medicare killed the family doctor
The Wall Street Journal, November 8, 2010
Listening to patients living with illness
The New York Times, November 5, 2010

Webcasts/Audio Conferences

Surgeon General Addresses Electronic Health Data Security Concerns (October 4)
Strategies to Manage ED Arrivals (October 1)
Stay Connected to Community and Rural Hospital Weekly

To help us ensure future delivery of HealthLeaders Media Community and Rural Hospital Weekly, please add our "From" address——to your address book or e-mail whitelist.
From HealthLeaders Magazine
Your Move:
Hospitals are Predicting, Adapting to Change

  The business models that will emerge in the era of healthcare reform are still unclear, but leading hospitals and health systems are already positioning themselves to adapt when they do come into focus. They're taking the first steps toward becoming accountable care organizations even before anyone knows for sure what an ACO will look like—or even if they'll ever come to fruition.[Read More]