HealthLeaders Media Marketing Weekly - October 27, 2010 | Marketing Leaders Should Grab the Patient Experience Wheel
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Marketing Leaders Should Grab the Patient Experience Wheel
Marianne Aiello, for HealthLeaders Media

Improving the patient experience, which healthcare organizations have long thought of as a market differentiator, will soon become a necessity under healthcare reform. This sentiment was reflected in the new HealthLeaders Media Intelligence Report on the patient experience, in which 93% of healthcare leaders said patient experience is among their top five priorities. But many are still struggling to achieve results and, in many cases, it comes down to accountability. [Read More]
  October 27, 2010


Editor's Picks
Hospital indulges patients with booze, steak
One way to improve your patient experience—offer booze. That's with Parkview Ortho Hospital in Fort Wayne, IN, is doing, in addition providing other indulgences, such as steak dinners, according to NPR's Shots medical blog. "Though most hospitals are dry, the Parkview Ortho isn't the only one where patients may be able to wrangle a tipple," writes Eliza Barclay. "Shots learned from the Association for Healthcare Foodservice that the Henry County Medical Center in Paris, TN, and 'many other healthcare facilities' stock beer, wine and even liquor to dispense to patients with their physician's blessing." As you may imagine, there are many opponents to this policy. But one has to wonder if alchohol- and steak-dispensing hospitals discharge happier patients. [Read More]
Pew report shows Americans adopting cell phones for health
Not only do 85% of American adults use a cell phone, but 17% of cell phone owners have used their phone to look up health or medical information. That number jumps to 29% among the 18?29 age group, according to a Pew Internet Project survey conducted in association with the California HealthCare Foundation. The survey also found that 9% have software apps on their phones that help them track or manage their health, and among those aged 18?29, the number climbs to 15%. It may be a good idea to study this survey if you are considering developing a mobile-specific site or smartphone app. [Read More]
Intelligence Report: Patient Experience ? Help Wanted
While 72% of senior healthcare leaders say that patient experience has been a priority in the past year, only 1 of 8 CEOs has primary responsibility for it. Our exclusive, original research and analysis examines this paradox and delves into the realm of patient experience and its challenges, including why healthcare leaders report lack of success in achieving the kind of patient experience they need to provide. [Read More]
Sponsored Headlines from IBM
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IBM WebSphere Portal: Helping to put the patient first : To stay competitive, leading healthcare providers focus more and more on their patients' needs. While many recognize the potential of IT to improve services, many struggle with driving new IT efficiencies. Read this paper to see how IBM® WebSphere® Portal software can help providers by offering a flexible and valuable long-term solution.

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Forrester Whitepaper: CMO's Must Connect the Dots of the Online Brand : Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels—Web sites, mobile apps, online sales and customer service, and other smart touches—has often occurred in a piecemeal way. This has resulted in three potential mishaps.

Campaign Spotlight
Campaign Draws Viewers to Surgery Webcast
Memorial Health Care System in Chattanooga, TN, recently tapped into the current medical documentary trend by creating a video of an open heart surgery, which also featured interviews with the patient, her family, and a live chat with the surgeon. To advertise the broadcast, marketers created an integrated campaign that drew viewers and generated buzz. The 405-bed system began streaming videos in its website in 2008, which averaged about 1,800 views each month. But for this project, marketers decided to partner with the Chattanooga Times Free Press to host the video on its site. [Read More]
Calendar of Events

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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From HealthLeaders Magazine
Your Move:
Hospitals are Predicting, Adapting to Change

The business models that will emerge in the era of healthcare reform are still unclear, but leading hospitals and health systems are already positioning themselves to adapt when they do come into focus. They're taking the first steps toward becoming accountable care organizations even before anyone knows for sure what an ACO will look like—or even if they'll ever come to fruition. [Read More]
Service Line Management
Creating Stroke Systems of Care
If U.S. healthcare is headed toward a model that eliminates fragmentation and emphasizes continuity and cooperation, stroke care may be leading the way and making a difference in patients' lives. [Read More]
Marketing Forum

Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
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