HealthLeaders Media Marketing Weekly - October 20, 2010 | Why Social Spending Makes Sense for Healthcare
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Why Social Spending Makes Sense for Healthcare
Marianne Aiello, for HealthLeaders Media

Deal-of-the-day social spending websites such as Groupon, LivingSocial, and BuyWithMe have quickly become top online destinations for when you want a discount on Yoga classes or $30 worth of Indian food for $15. But now, some healthcare organizations are experimenting with using these companies to offer discounted elective care to local patients. [Read More]
  October 20, 2010


Editor's Picks
Bedside Technology Improves Care, Patient Experience
New bedside technologies aren't only improving patient care, but are creating a better patient experience. HealthLeaders Media Senior Editor Gienna Shaw outlines the top patient-centered technology in "Patient Rooms Get Smart" from the October issue of HealthLeaders magazine. "Ensuring compliance with some of the simplest and most effective patient safety measures relies a great deal on human nature and memory," she writes. "Electronic medical records that gather, store data, and ease workflow will help. But new technologies and software programs are bringing the EMR to the bedside, giving human nature and memory a little boost." [Read More]
Ten years spent blending health system cultures
Columbia St. Mary's CEO Leo Brideau is profiled in an interesting article in the Journal Sentinel called "Take two hospitals, add CEO with a vision, shake and stir 'til blended into one." The article chronicles Brideau's career since he took over the health system in 2001 and began the process of uniting two hospitals with different cultures and competing physician groups. "When he began his career, hospitals were run by administrators— Brideau says their job was to pay the bills and keep the place clean," the article states. "Now they are led by chief executives who run meetings on strategic planning and market share." [Read More]
Most tweets get no response
If you feel as though you're sending tweets out into the ether with no reply, you're not alone. New research by Sysomos examined 1.2 billion tweets posted in the past two months and found only 29% of all tweets produced a reaction via either a reply or a retweet. Of this group of tweets, 19.3% were retweets and the rest replies. The research also discovered that if a tweet is not retweeted in the first hour, it is very likely that it will not be retweeted, since 92.4% of all retweets happen within the first hour of the original tweet being published. [Read More]
Campaign Spotlight
Campaign Celebrates Near-Fatal Successes
Obituary-style commercials don't seem like a successful way to promote a hospital, but Abington Memorial Hospital's latest installment of its "The Power to Heal" campaign uses this format to attract viewers' attention and highlight the organization's life-saving achievements. Three TV spots began airing this week in the Philadelphia area. [Read More]
Calendar of Events

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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From HealthLeaders Magazine
Your Move:
Hospitals are Predicting, Adapting to Change

The business models that will emerge in the era of healthcare reform are still unclear, but leading hospitals and health systems are already positioning themselves to adapt when they do come into focus. They're taking the first steps toward becoming accountable care organizations even before anyone knows for sure what an ACO will look like—or even if they'll ever come to fruition. [Read More]
Service Line Management
Creating Stroke Systems of Care
If U.S. healthcare is headed toward a model that eliminates fragmentation and emphasizes continuity and cooperation, stroke care may be leading the way and making a difference in patients' lives. [Read More]
Marketing Forum

Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
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