HealthLeaders Media Marketing Weekly - October 6, 2010 | Lexington Medical Center Puts a New Spin on Video Testimonials
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Lexington Medical Center Puts a New Spin on Video Testimonials
Marianne Aiello, for HealthLeaders Media

The video patient testimonial is nothing new to healthcare advertising, but today multimedia campaigns enable testimonials to be richer, more informative, and more engaging. Lexington Medical Center uses many marketing elements to share patient testimonials it filmed for a recent women's services campaign. If you go to Lexington Medical Center's women's services microsite, the first thing you notice isn't a photograph of a physician or a list of offered services. The bulk of the page consists of a media player that hosts several-minutes long videos of patients telling their experience with the West Columbia, SC hospital. [Read More]
  October 6, 2010


Editor's Picks
Mayo Clinic launches social network for healthcare communicators
The Mayo Clinic announced last Tuesday the formation of the Social Media Health Network, a group dedicated to using social media to promote health, improve healthcare, and fight disease. The Mayo Clinic Center for Social Media said it hopes the network will help members learn from each other and effectively implement social media programs. It plans to do this through conferences, webinars, and social platforms that share training materials and resources. "We believe the Social Media Health Network will be a significant force for learning how to apply social media tools effectively in the health context," said Victor Montori, M.D., medical director for Mayo Clinic Center for Social Media. "It will be a vehicle for us to share what we've learned about social media, including our training resources, and for others to join us in learning together and developing best practices. Ultimately, we want to help health-related organizations of all sizes and types to harness these powerful communication tools to help patients and improve human health globally." [Read More]
Social Networking to Recruit Tomorrow's Physicians
Recruiting physicians-in-training is just as important as recruiting physicians as residents are on the front lines of patient care interfacing with more patients than any other provider in the hospital, writers HealthLeaders Media's Julie McCoy. It's worth your time to make sure you're recruiting the highest quality candidates. Residency programs are beginning to use social media sites, such as Facebook, YouTube, and Twitter to reach tech-savvy, generation Y, recruits. Read the full article for best practices and tips on engaging future physicians. [Read More]
The Latest Technology to go Mobile: Care Management Solutions
Mobile health apps can significantly improve patient care, writes HealthLeaders Media contributor Kevin Maher. There are more than 10,000 health and medical-related apps for smartphones that can help users manage different aspects of their health through mobile health, or mHealth, applications. "Nevertheless, we need to bring everything together and make it convenient for the health plan member and the provider with whom information sharing is critical," he writes. But mHealth also results in fragmentation because each app functions separately. "A care management virtual health Coach, however, would combine the best of mHealth applications, like a do-it-yourself online symptom advisor, nurse advice line and care management program within a single, full-featured smart phone app," he says. [Read More]
Campaign Spotlight
Women's Health Microsite Gets Personal With Clinicians
Hover over a photo of one of seven clinicians featured on Bayfront Medical Center's women's care microsite and a short video will start to play. The website is part of the the St. Petersburg, FL, hospital's latest effort to promote its women's health service line. The campaign launched in this week. [Read More]
Sponsored Headlines from IBM
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Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
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