HealthLeaders Media Marketing Weekly - August 4, 2010 | Unscripted Doctors and Other Takeaways from "Boston Med"
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Unscripted Doctors and Other Takeaways from "Boston Med"
Marianne Aiello, for HealthLeaders Media

ABC's summer docu-series "Boston Med" has quickly caused a stir both in the healthcare community and in my home state of Massachusetts. After a few weeks of telling friends, coworkers, and sources that no, I haven't seen it yet, I finally made some time to watch the first episode. Now, not only am I hooked, but I'm convinced it should be required viewing for any healthcare marketer. [Read More]
  August 4, 2010


Editor's Picks
ED Interpreters Improve Physician, Patient Satisfaction
Professional on-site interpreters in the emergency department greatly improve patient and physician satisfaction, and might improve efficiencies and outcomes, according to a study in the Annals of Emergency Medicine. "Patients who had professional in-person interpreters were four times more likely to be satisfied than patients who didn't," said Ann Bagchi, of Mathematica Policy Research in Princeton, NJ. "The results were the same for physicians and nurses, which could be important for reducing staff burnout and errors. The improved quality of care can also reduce the likelihood that a patient will return to the ER for the same health problem." [Read More]
Most Seniors Unclear on Healthcare Reform Law
If your hospital is looking for ways to reach out to older patients, explaining the healthcare reform law might be a good place to start. According to a survey released by the National Council on Aging (NCOA) on Monday, many seniors appeared to not know how the law would impact their healthcare coverage. In the survey, conducted by Harris International two weeks ago, none of the 636 senior adults interviewed knew the correct answers for all 12 of the key reform-related questions selected by NCOA. "Very few Americans age 65 or older say they are even familiar with the law at call," said David Krane, Harris Interactive's vice president of public affairs and policy research, who spoke at a briefing in Washington. [Read More]
Aurora Health Care Goes Green
Aurora Health Care said it will open Wisconsin's first entirely green hospital in Grafton in November. The 106-bed, 520,000-square-foot Aurora Medical Center will cost $184 million, and provide integrated care for thousands of residents in Ozaukee County, north of Milwaukee. Aurora is being built to LEED standards, which provides third-party verification that a building was constructed using environmentally friendly processes. The original plans in 2007 called for the medical center to have 89 beds. Another 18 beds were added in the final design to account for anticipated increases in patient volume from physicians who have joined Aurora and Aurora Advanced Healthcare. The adjustment also reflects the projected rise in orthopedic surgeries based on demographic data. [Read More]
Campaign Spotlight
Community Competition Drives Heart Assessment Participation
When Clarian West Medical Center ran the first ad campaign promoting its new online heart disease risk assessment tool, just 54 people in the target market completed an evaluation. So marketers at the Indianapolis, IN, organization created an integrated campaign that played to the community's hometown pride. [Read More]
Sponsored Headlines from IBM
Mayo Clinic radiology process transformation: Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection.

Best practices in complex patient care decisioning: From clinical alert notification and clinical trial management to staff scheduling and claim processing, providers are transforming core processes through intelligent decisioning.

Smarter healthcare virtual scenario: Access the smarter healthcare virtual scenario to see first-hand how process improvement can lead to new, enhanced levels of healthcare delivery.

Providing better healthcare through smarter collaboration: Read this brief to see how smarter collaboration can streamline processes, improve communication and deliver outstanding customer service.

Drive better business outcomes through Web portals: Your Web presence may be the only way customers and partners get work done. You need to make those interactions count.

IBM Study: Leveraging the Value of Portal Solutions: The IDC recently did a study comparing the total cost of ownership of in-house portal development with that of portals developed with IBM® WebSphere® Portal.

Calendar of Events

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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From HealthLeaders Magazine
Nursing's Growing Role
The new focus is on nurse-led care delivery systems and harnessing the economic power of nursing. [Read More]
Service Line Management
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If U.S. healthcare is headed toward a model that eliminates fragmentation and emphasizes continuity and cooperation, stroke care may be leading the way and making a difference in patients' lives. [Read More]
Marketing Forum

Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
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