HealthLeaders Media Marketing Weekly - July 21, 2010 | For More Satisfied Patients, Try an Online Portal
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For More Satisfied Patients, Try an Online Portal
Marianne Aiello, for HealthLeaders Media

I recently found out that my new primary care physician, whom I chose at random at the behest of my health insurer, doesn't use a patient portal. I can't email her or get my lab results online. For someone like me—and a growing number of American consumers—who does most of their banking, shopping, and communicating online, this is a major inconvenience that will likely become a deal breaker as portals become more common. And patient portals are becoming increasingly popular among physicians, too. [Read More]
  July 21, 2010


Editor's Picks
Physician-Patient E-mail Improves Quality
The option for patients and physicians to exchange secure emails via patient portals is more than just convenient—it may improve the quality of care. Researchers at Kaiser Permanente followed 35,423 patients with diabetes, hypertension, or both, over a two?month period. Those who used e?mail to communicate with their doctors saw a statistically significant improvement in measures from the Healthcare Effectiveness Data and Information Set, a group of performance measures used by the managed care industry. E?mailing physicians helped improve "control measures" for chronic conditions in particular, says Yvonne Zhou, PhD, director of analytics, evaluation, and knowledge management with Kaiser Permanente. [Read More]
Sanford Health and MeritCare Unify Under One Brand
Sioux Falls-based Sanford Health and MeritCare, the largest not-for-profit rural health care system in the nation, are now collectively branding themselves as Sanford Health, in honor of philanthropist and South Dakota businessman Denny Sanford. "Today, we are all under one name, Sanford Health, with a new mission and vision that hold dear our histories and embrace a new purpose and goals moving forward, fulfilling the promise made during the merger," Sanford Health President and CEO Kelby Krabbenhoft said in a statement. "We will relentlessly pursuing the perfect patient experience. We make this promise to every patient, as well as to every community we serve." The two organizations merged in 2009. [Read More]
Personalize Your Physician Recruitment Strategy
Tailoring physician recruitment packages to individual physician needs and offering competitive compensation can make the difference in bringing new docs on board, reports HealthLeaders Media Senior Editor Carrie Vaughan. "Ten years ago, if someone said, 'I want to be a part-time,' the answer would have been no," said David Nyman, manager of physician recruitment at Marshfield (WI) Clinic, a nearly 800-physician multispecialty group practice. "Now if someone says that, we'll do anything we can to make any sort of option work for the individual." Market-based compensation, income guarantee, and a signing bonus are the top three recruitment strategies most frequently cited by medical groups as important, according to survey findings from AMGA and Cejka Search. [Read More]
Campaign Spotlight
Orlando Health Calls on Patients to Create e-Scrapbook
When Orlando Health launched an integrated campaign called "Family Is" this winter, the health system also wanted to learn what family meant to its patients. So the 1,788-bed institution introduced an interactive element to the campaign on its Facebook page, asking patients to submit multimedia expressions of what family means to them. [Read More]
Sponsored Headlines from IBM
Mayo Clinic radiology process transformation: Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection.

Best practices in complex patient care decisioning: From clinical alert notification and clinical trial management to staff scheduling and claim processing, providers are transforming core processes through intelligent decisioning.

Smarter healthcare virtual scenario: Access the smarter healthcare virtual scenario to see first-hand how process improvement can lead to new, enhanced levels of healthcare delivery.

Providing better healthcare through smarter collaboration: Read this brief to see how smarter collaboration can streamline processes, improve communication and deliver outstanding customer service.

Drive better business outcomes through Web portals: Your Web presence may be the only way customers and partners get work done. You need to make those interactions count.

IBM Study: Leveraging the Value of Portal Solutions: The IDC recently did a study comparing the total cost of ownership of in-house portal development with that of portals developed with IBM® WebSphere® Portal.

Calendar of Events

July 22: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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Marketing Forum

Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
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