HealthLeaders Media Marketing Weekly - April 28, 2010 | Beth Israel's Transparency-Touting Levy Apologizes for Doing Something to Someone
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Beth Israel's Transparency-Touting Levy Apologizes for Doing Something to Someone
Marianne Aiello, for HealthLeaders Media

My favorite news stories are the ones that you could slip onto the front page of The Onion without anyone noticing. The Boston Globe article about Beth Israel Deaconess Medical Center CEO Paul Levy apologizing for making some unspecified "lapses in judgment" regarding an unspecified "personal relationship" is certainly Onion-esque. Whatever the blogging CEO's blunder, the Beth Israel board's and spokesperson's responses to the situation is a lesson in crisis communications. [Read More]
  April 28, 2010


Editor's Picks
AstraZenica Marketing Goes a Few Hundred Million Dollars Wrong
AstraZeneca LP and AstraZeneca Pharmaceuticals LP will pay $520 million to resolve whistleblower allegations that AstraZeneca illegally marketed the anti-psychotic drug Seroquel for off-label uses, federal officials announced yesterday. The Wilmington, DE-based company finalized the previously announced civil settlement to resolve allegations that?by marketing Seroquel for uses not approved by the Food and Drug Administration?the company caused false payment claims to Medicaid, Medicare, TRICARE, the Department of Veterans Affairs, the Federal Employee Health Benefits Program, and the Bureau of Prisons, the Departments of Justice and Health and Human Services said in a joint media release. Though hospitals and health systems face different legal marketing challenges than pharma, this is a good reminder that you can never be too careful. And I'm not just saying that because my dad's a lawyer. [Read More]
Facebook expands "like" button across the Web
A new feature on Facebook allows users to "like" things across the Web. It builds on Facebook's existing "like" feature; according to the company's blog, the average user clicks "like" on nine pieces of content each month. Users will start to see the "like," or in some cases "recommend," buttons appearing on more than 75 other Web sites, too, including,, Univision, and If a user "likes" a pair of jeans on, that action will be shared with Facebook friends, and users can always "unlike" something if they change their minds. The Activity Feed will show the actions Facebook friends are taking on other sites. Recommendations highlight content based on the top "likes" across a site. [Read More]
Get Recognized as a Top Leadership Team
You only have until Friday to get your C-suite national recognition for the great work they're doing by entering our seventh annual Top Leadership Teams in Healthcare Awards—a program that celebrates stories of great healthcare leadership in hospitals, health plans, and medical group practices. There are five categories: large hospitals and health systems (500 or more licensed beds); community and mid-sized hospitals (100 to 499 licensed beds); small hospitals (fewer than 100 licensed beds); health plans (state, regional, and national); and medical group practices (physician-owned, single- or multi-specialty groups employing 25 or more physicians). Winners will be announced nationally and profiled in an issue of HealthLeaders magazine. The deadline is fast approaching, so start on your free application today. (You know your CEO isn't going to fill it out him or herself.) [Learn More]
Campaign Spotlight
Prostate Screening Campaign Goes Glam
Hollywood glitz and glam are among the last things most people would associate with prostate cancer screenings. But that is no longer the case for Trenton, NJ, residents who have seen Capital Health's "Rolling Out the Red Carpet" prostate screening campaign, which won a silver award in the community relations category at the 2009 HealthLeaders Media Marketing Awards. [Read More]
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Missing the Mark-eting: Marketing in healthcare, and in particular within a highly specialized medical practice, can be somewhat of a crapshoot. Determining what is effective and what is a waste of your valuable time and money can be difficult to discern. However, with a little determination?and a plan?healthcare leaders can greatly improve their message and the degree to which they reach those who need to know about your services. [Read More]
Audio Feature
Boost Patient Satisfaction Via Patient Flow:
Are long wait times in the ER hurting the patient experience at your organization? Denice Soyring Higman, RN, president and founder of Soyring Consulting in St. Petersburg, FL, discusses how hospitals can dramatically boost patient satisfaction scores with simple patient flow changes and by using clinical data to improve efficiency and productivity in the ER. [Listen Now]
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