HealthLeaders Media Marketing Weekly - April 14, 2010 | How Tweeting and Friending Can Benefit Doctor-Patient Communication
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How Tweeting and Friending Can Benefit Doctor-Patient Communication
Marianne Aiello, for HealthLeaders Media

Should you Facebook friend your doctor? Patients friending doctors and vice versa is more than a moral dilemma—it's a public relations one. Seeing as how I'm a millennial and a big proponent of Twitter, WordPress, Facebook, instant messaging, or any other online information-sharing media, you may think I'd be in favor of unchecked doctor-patient friending. Well, you'd be wrong. [Read More]
  April 14, 2010


Editor's Picks
Healthcare organizations plaster new ball park with ads
Blue Cross and Blue Shield of Minnesota, Medica, and The Mayo Clinic each have prominent signage in the Minneapolis Twins' new Target Field, according to the Minneapolis Star Tribune. And we're not just talking billboards—Blue Cross has branded first-aid stations, Medica has clever signs outside of the main gates that say things such as, "You are one city block from your first stadium dog," and Mayo has a great deal of in-stadium signage and is a corporate sponsor of the Twins. Well, if the home team loses, at least fans will know where to go to treat their heartbreak. [Read More]
Social network use doubles in past two years
Nearly half (48%) of Americans age 12 and older have a profile on one or more social networking Web sites, double the level from two years ago (24% in 2008), according to the new national survey from Arbitron and Edison Research. The study also shows that although 78% of teens and 77% of 18- to 24-year-olds have personal profile pages, so do 65% of people aged 25-34, and 51% of 35- to 44-year-olds. Social networkers are also avid users, with 30% of those with a profile on at least one social networking Web site using those sites "several times a day," compared with only 18% doing so one year ago. [Read More]
Does Your Organization Have a Top Leadership Team?
Of course you do. Get the C-suite national recognition for the great work they're doing by entering our seventh annual Top Leadership Teams in Healthcare Awards—a program that celebrates stories of great healthcare leadership in hospitals, health plans, and medical group practices. There are five categories: large hospitals and health systems (500 or more licensed beds); community and mid-sized hospitals (100 to 499 licensed beds); small hospitals (fewer than 100 licensed beds); health plans (state, regional, and national); and medical group practices (physician-owned, single- or multi-specialty groups employing 25 or more physicians). Winners will be announced nationally and profiled in an issue of HealthLeaders magazine. The deadline is fast approaching, so start on your free application today. (You know your CEO isn't going to fill it out him or herself.) [Learn More]
Campaign Spotlight
Children's Campaign Makes Each Child a Hero
Shortly after launching Children's Hospital and Medical Center's "Our Stories" campaign, marketers received a call from a local dance studio. The dancers were inspired by an ad that featured a young ballerina with severe brittle bone disease and wanted to hang it in the studio because it inspired them to dance their hearts out. The ad was one of many patient testimonials in Children's "Our Stories" campaign, which won a 2009 HealthLeaders Media Marketing Award. [Read More]
Calendar of Events

May 19: Five Proven Steps to Improve Patient Satisfaction Scores

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On Demand: Marketing Oncology: Service Line Strategies for Marketers

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On Demand: Marketing Cardiology: Service Line Strategies for Marketers

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From HealthLeaders Magazine
Split Decisions
While reforms aim to encourage coordination, linking the care continuum will happen at the service line level. But first providers will have to change their relationships, and how they think about care delivery. [Read More]
Service Line Management
On the Spectrum
The lack of care coordination for those with autism is costly for patients and providers alike. [Read More]
Marketing Forum

Missing the Mark-eting: Marketing in healthcare, and in particular within a highly specialized medical practice, can be somewhat of a crapshoot. Determining what is effective and what is a waste of your valuable time and money can be difficult to discern. However, with a little determination?and a plan?healthcare leaders can greatly improve their message and the degree to which they reach those who need to know about your services. [Read More]
Audio Feature
Boost Patient Satisfaction Via Patient Flow:
Are long wait times in the ER hurting the patient experience at your organization? Denice Soyring Higman, RN, president and founder of Soyring Consulting in St. Petersburg, FL, discusses how hospitals can dramatically boost patient satisfaction scores with simple patient flow changes and by using clinical data to improve efficiency and productivity in the ER. [Listen Now]
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