HealthLeaders Media Marketing Weekly - February 24, 2010 | How Hive Marketing Can Save Social Media for Healthcare
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How Hive Marketing Can Save Social Media for Healthcare
Marianne Aiello, for HealthLeaders Media

A new marketing initiative is more likely to be successful if you have a solid plan in place than if you throw one together haphazardly. But when it comes to social media, many hospital marketing departments lackadaisically join one social networking site or another, trying different things out and hoping one will stick. This lackluster approach won't be feasible much longer—especially considering how fast the popularity of online networking and microblogging is expanding. You need a steadfast approach to social media, and you should start with hive marketing. [Read More]
  February 24, 2010


Editor's Picks
Looking to Relax? Check Out Adventist Medical Center's New ED Lobby
It's safe to say that most people who step into an emergency department are a bit stressed, but Adventist Medical Center is hoping to change that with their new ED lobby. The Portland, OR, medical center designed its lobby to help patients relax and relieve their anxiety while they wait. The 2,500-square-foot waiting room was modeled after a hotel lobby, and features an oversized fireplace, plasma televisions, a family-friendly seating area, free Internet access, and multiple windows for natural lighting. The lobby was designed in collaboration with Adventist physicians, who provided their input on how to help emergency patients relax. Other staff and members of the community also provided suggestions. [Read More]
Five CEOs Weigh in on Patient Experience
The HealthLeaders Media Survey 2010 results indicate that healthcare leaders are placing a priority on patient experience and patient-centered care, so HealthLeaders Media's Finance Editor Karen Minich-Pourshadi interviewed five hospital CEOs to find out more. David Feinberg, CEO at UCLA Health System, said he's found that the little things go a long way. Patients often asked for simple items, such as hot meals or socks to keep their feet warm, but also time with the staff and the ability to contact them when needed. Conversely, Steven M. Safyer, CEO at Montefiore Medical Center, said his organization has embraced the idea of helping its patients through the continuum of care and much of this has been accomplished through the use of technology. CEOs from Hospital Sisters Health System, St. Joseph Hospital, and Henry Ford Health System also share some valuable patient experience insight. [Read More]
New Hospital Patient Rooms Nicer Than My Apartment
BayCare Health System's new $225 facility sounds more like a resort than a hospital. The 350,000-square-foot, three-story hospital features 108 private beds, many of which include large HDTVs, full bathrooms, and accommodations for an overnight guest. And, oh yeah, room service provides made-to-order meals. The Lutz, FL, hospital also offers emergency care, surgical services, imaging and diagnostic facilities, and an ICU—but you know it's the room service people will remember. [Read More]
Campaign Spotlight
Play-Pause Campaign Fast-forwards Results
At first, the universal symbols for play, pause, and fast-forward on TV remotes don't seem to have much to do with cancer. But MCGHealth's "Play-Pause" campaign used the images as a metaphor for how a person's life is put on hold when they are diagnosed with cancer. The effort won the Augusta, GA, hospital a silver award in the service line category at the HealthLeaders Media Marketing Awards. [Read More]
Calendar of Events

March 31: Prove Marketing Results With Comparative Measurement

March 30: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

On Demand: Marketing Cardiology: Service Line Strategies for Marketers

On Demand: Marketing to Physicians: Build Relationships to Increase Referrals

2/28/10-3/2/10: Physician Strategies Summit, Scottsdale, AZ

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From HealthLeaders Magazine
Beyond Meaningful Use
Technology can help the healthcare industry achieve better outcomes and cost savings, but only if providers incorporate decision-support tools and a coordinated approach to delivering care. [Read More]
Service Line Management
Imaging After the Recession
After freezing capital spending during the recession, hospitals are investing in imaging again. But reimbursement cuts and reform have changed the focus of the service line. [Read More]
Marketing Forum

Social Marketing Helps Translate AHRQ Research Into Practice: The federal Agency for Healthcare Quality and Research has expanded its portfolio of work to include comparative effectiveness research and health information technology. Along with traditional and new media outreach, AHRQ uses social marketing techniques to identify and address the needs of targeted audiences, including clinicians, hospitals, pharmacists, healthcare purchasers, public policy decision-makers and patients. [Read More]
Audio Feature

Kristin Baird, president of Baird Consulting, explains how employee engagement affects the patient experience. [Listen Now]
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