HealthLeaders Media Marketing Weekly - December 30, 2009 | Healthcare Marketing in 2009: The Year in Review
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Healthcare Marketing in 2009: The Year in Review
Gienna Shaw, for HealthLeaders News

Last year I made three predictions about what 2009 would bring for healthcare marketers. One was that social media sites such as Twitter would be hot in 2009. What do you think? Should I quit my day job, buy some head scarves and a crystal ball, and take my act on the road? Well, maybe not: My other predictions didn't hit quite so close to the mark —at least not yet. [Read More]
  December 30, 2009


Editor's Picks
Wound Healing Centers Benefit Hospitals Financially, Strategically
Chronic wound care is among the procedures patients are not putting off amid the economic recession—and hospitals that partner with wound healing centers are reaping the benefits. "I've definitely seen changes in the payer mix, but the volume is steady," says Renee Skinner, program director at six-hospital system UNC Healthcare's Wound Healing Center. "When you have this type of issue, people will cut back on the things that are basic healthcare, but when they have an open wound that's painful, that's infective, they can't ignore that. You can see the impact in the individual patients' lives [due to layoffs], but the medical need doesn't change with the economic climate of a nation." [Read More]
Good News, Bad News for Consumerism
In a story about the 10 best and 10 worst things about healthcare, consumerism made the list twice—once on the nice list, and once on the naughty. The good: Patients are increasingly able to review quality measures for care providers. The bad: There remains a dearth of comparative effectiveness research so health consumers will know what they're getting for their money. Steven Spear, a senior fellow at the Institute for Healthcare Improvement and author of the book Chasing the Rabbit, believes that today, patients still can't make informed choices, in large part because providers aren't truly motivated to publish meaningful results on outcomes. So instead, they choose providers based on, say, whether they have a coffee shop nearby, the color of the rooms, or what a neighbor said. "The good news of this, however, is that we're starting to talk about it," Spear says. [Read More]
Retailers jockey to market swine-flu shots
Pharmacies, supermarkets, and other retailers are jockeying to become the go-to provider for swine-flu vaccinations in a bid to attract more customers and, in many cases, promote their in-store health clinics, according to this Wall Street Journal article. With the vaccine becoming more widely available, Rite Aid Corp. is placing signs that read, "Protect Yourself: H1N1 Vaccinations Are Available," on the front doors of its drugstores and hanging similar banners inside, for example. [Read More]
Success Story: Sisters of Mercy Health
Learn how the Sisters of Mercy implemented changes to improve service quality through IBM Service Management solutions. These solutions facilitate a business process transformation that fosters a culture of productivity and continuous improvement. Download the free copy of Success Story: Sisters of Mercy Health. (This headline is sponsored by IBM.) [Read More]
Campaign Spotlight
Bilingual Ads Drive Mammograms
Click to view larger version.
Hundreds of women in Cabarrus County, NC, are proudly touting pink pins in support of breast health, and their numbers are rising every day. Carolinas Medical Center-NorthEast gives the pins to women who have received a mammogram—a demographic that has increased since the 457-bed hospital launched an awareness campaign last year. The effort won the organization a platinum award in the women's health service line category at the 2009 HealthLeaders Media Marketing Awards. [Read More]
Calendar of Events

January 25, 2010: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

On Demand: Marketing Cardiology: Service Line Strategies for Marketers

On Demand: Marketing to Physicians: Build Relationships to Increase Referrals

Sponsored Headlines
Harnessing effective asset management in an uncertain economy from IBM

Building a successful validation process and compliance support with IBM Maximo solutions

Managing healthcare assets and optimizing asset utilization with IBM asset management tools

Learn how Sisters of Mercy Health achieved its asset management goals in partnership with IBM

Improve the total patient experience with hospital digital signage, Vericom.

One kid, 3 ER admissions, 12 back-end systems. One eHealth ecoSystem. Learn how MEDSEEK is improving the patient experience.
From HealthLeaders Magazine
20 People Who Make Healthcare Better

The very essence of healthcare is to make a difference for good. In our annual HealthLeaders 20, we offer profiles of some who are doing just that. [Read More]
Service Line Management
Emerging Service Lines

Hospitals that lead the way in emerging service lines may find themselves positioned to be market leaders in the future. Here's a look at which services are emerging and why. [Read More]
Marketing Forum

Physician Relations: Four Attention-Grabbing Messages: Cultivating a meaningful rapport with physicians can be difficult, especially because docs can be so hard to pin down. But that didn't stop Geoff Kaufmann, CEO of The North Central Blood Services Region of the American Red Cross, according to this HealthLeaders magazine article. [Read More]
Audio Features

Diane Stover of Memorial Hospital and Health System in South Bend, IN, talks about how healthcare organizations can benefit from conducting "innovisits" with companies in other industries. [Listen Now]
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