HealthLeaders Media Corner Office - December 18, 2009 | Six Predictions for Healthcare Strategy in 2010 View as a Webpage | Subscribe for Free
Six Predictions for Healthcare Strategy in 2010
Philip Betbeze, Senior Editor-Leadership

Will Tiger Woods come back to golf? Will his wife come back to him? Is Michael Jackson still alive and in seclusion? Will Elvis pick 2010 to reveal where he's been hiding for 33 years? Yes, it's that time of the year again. The tabloids are making predictions for the year ahead, and I'm joining that party. Here are six areas that will dramatically change the business of healthcare in 2010.
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  December 18, 2009

Editor's Picks
Hospital Leaders: How to Add Value to Healthcare
The current relationship between hospitals and physicians has been built around rewarding for volume of services and not quality. That model is breaking down as reformers in Washington have hospital and physician inefficiency in their sights, with Medicare pushing toward value-based purchasing and experimenting with a payment system that rewards a system of coordinated care. In this HealthLeaders Media Breakthroughs report that you can download for free, four leading hospital systems—Gundersen Lutheran Health System, Sanford Health-MeritCare, SSM Health Care, and Virginia Mason Medical Center—share the lessons they have learned about adding quality to healthcare. [Read More]
How a Small Oklahoma Town Reduced Costs Through Patient Literacy
Kudos to my colleague Cheryl Clark for this informative enterprise story about how a small Oklahoma town educated its covered workforce to help shave healthcare costs. As opaque as navigating the healthcare system is to those of us who cover the industry, imagine how difficult it is to understand the crazy web of interrelated parts and interests that make the system opaque for the everyday healthcare consumer. As the city of Duncan found out, it is difficult but far from impossible. [Read More]
Doctor-owned Hospitals Worried Reform Will Cripple Them
Some would call the provisions in health reform pertaining to physician-owned hospitals a needed step. Some would say it's gutting those hospitals and dragging their value to zero. The truth is somewhere in between. But as my colleague Cheryl Clark found out by reporting this story, there's not much middle ground. Ample evidence suggests these doctors "cream" the best-paying and most well patients for their hospitals while shunting the lower-paying and sicker patients to other hospitals. There's also evidence that hospitals often operate monopolistically where they have no fear of competition. But this isn't about what's best for patients, it's about who can get the legislators on their side. [Read More]
Senate Health Reform Vote May Not Happen Until After Christmas
Healthcare reform came to a standstill on the 17th day of Senate floor debate with the request by Sen. Tom Coburn (R-OK) to read out Sen. Bernie Sanders' (I-VT) 767-page amendment supporting a single-payer system. The reading could create a series of procedural hurdles to keep Democrats from passing the reform bill before Christmas. While Sanders later withdrew the amendment, which stopped the reading, the action's impact on Democrats was palpable. And a special note to Sen. Dick Durbin (D-IL), although he's far from the only one who does this: Can we please stop with the sound bites that make it clear how stupid many legislators think we all are? [Read More]
Happy Holidays!
From all of us at HealthLeaders Media, happy holidays. HealthLeaders Media Corner Office will not publish next week, but will be back with a new issue December 31.
This Week's Headlines
Study Internal, External Factors in Physician Practice Merger Decisions
John Commins, for HealthLeaders Media, December 15, 2009
Medicare Fraud Strike Force Expands Operations
John Commins, for HealthLeaders Media, December 16, 2009
Number of Uninsured Americans Rose in First Six Months of 2009
Cheryl Clark, for HealthLeaders Media, December 17, 2009
NJ Hospitals Pay $7.95M to Settle Medicare Whistleblower Allegations
John Commins, for HealthLeaders Media, December 16, 2009
In Senate health showdown, round goes to GOP
New York Times, December 17, 2009
Boston's Beth Israel posts gain, not expected loss
Boston Globe, December 17, 2009
HealthLeaders Media Rounds
HealthLeaders Media Rounds: Build the integrated, efficient, team-oriented ED (February 23)
Join us via Internet simulcast live from Scripps Health for this unique three-hour event that includes solution-focused strategies and roundtable discussion of the future of ED physician alignment and integration strategies. Access the program live as it's happening and hear speakers from four leading organizations share solutions and strategies for what has worked at their hospitals. In three hours, get strategies from top executives at Scripps Health, Tomball Regional Hospital, and William Beaumont Hospital.
Webcasts/Audio Conferences
Joint Replacement Service Lines: Alignment and Business Strategies for a Changing Environment (January 22)
Women's Health: Building a More Profitable Service Line With Existing Assets (On Demand)
Marketing Cardiology: Service Line Strategies for Marketers (On Demand)
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From HealthLeaders Magazine
20 People Who Make Healthcare Better

HealthLeaders December 2009
The very essence of healthcare is to make a difference for good. In our annual HealthLeaders 20, we offer profiles of some who are doing just that. [Read More]
Service Line Management
Emerging Service Lines

Hospitals that lead the way in emerging service lines may find themselves positioned to be market leaders in the future. Here's a look at which services are emerging and why. [Read More]
View from the Top

Counterintuitive Thinking During Difficult Times: Bold Growth Strategies: Designing revenue growth strategies that are bold in nature and accelerating the implementation of those strategies are fundamental to the success of healthcare organizations, says contributor Mark Dubow. [Read More]