HealthLeaders Media Marketing Weekly - December 16, 2009 | Making Healthcare Better with Patient Engagement
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Making Healthcare Better with Patient Engagement
Gienna Shaw, for HealthLeaders News

The trend toward patient engagement has been building slowly for a long time, now. (Very slowly: Remember when it was called consumerism?) No, we're not yet at the stage where consumers are using price and quality data to make decisions about where to go for care, but they are getting better at taking charge of their health. This year, two patient engagement advocates made our annual list of 20 people who make healthcare better, and they happen to be a patient and his physician: Dave deBronkart and Daniel Sands, MD. [Read More]
  December 16, 2009


Editor's Picks
Online Patient Engagement
A new Web site aims to make diabetic patients more engaged in their care: The New York City Health and Hospitals Corporation's online Diabetes Wellness Center features advice from clinicians, patient success stories, healthy eating and exercise tips, access to free blood monitors, and a comprehensive list of support groups and diabetes wellness classes that are available in the health system's 11 acute-care public hospitals. "We want to help patients take control of their diabetes care and become true partners with their physician and other healthcare team members. To accomplish this, patients need a lot more support and encouragement beyond what they can receive during periodic visits to their doctor because diabetes must be managed around the clock," HHC President Alan D. Aviles said in a release. [Read More]
Spread Holiday Cheer on the Cheap
Employees really start to feel the full impact of how the recession has affected their organization around the holidays. Last year's lavish holiday party is this year's pot luck luncheon. But with a little creativity and internal communications finesse, you can still make this time of year special for your employees—and you don't have to spend a sleigh-load to let them know you appreciate their hard work. For example, today is Cheesy Holiday Sweater Day in the HealthLeaders Media offices. Cost: $0. Entertainment value: priceless. [Read More]
College student survey: Facebook rules, MySpace lame
MySpace is "lame," say college students in new research from Anderson Analytics. Facebook was viewed as "cool" by 82% of males and 90% of females in the study of seven leading social networking sites ranked by college students. The Anderson Analytics 2009-2010 GenX2Z American College Student Survey showed that all other social nets were labeled "lame," especially MySpace, which earned that description from 31% of respondents. That's despite Facebook's growing popularity among older users as well. The survey showed that Facebook dethroned Google as the most popular Web site among college students. The study also found that college students are participating less in blogs and discussion boards than in previous years (down 5% and 8% versus 2008, respectively). [Read More]
Eight Strategies for Stronger Fundraising
End-of-year fundraising campaigns are in full swing during the season of giving, but it's been a difficult year for healthcare philanthropy. The Association for Healthcare Philanthropy reports that its members nationwide have seen donations fall off considerably since mid-2008, and it's not clear when they will pick back up again, reports HealthLeaders Media Finance Editor Karen Minich-Pourshadi. She outlines eight strategies for strengthening fundraising efforts. [Read More]
Happy Holidays!
From all of us at HealthLeaders Media, happy holidays. HealthLeaders Media Marketing will not publish next week, but will be back with a new issue December 30.
Campaign Spotlight
More Than a Community Hospital
Click to view larger version.
Several ads from Danbury (CT) Hospital's "A Higher Level of Care" campaign feature people with portions of their body seen through X-ray film. In addition to making for intriguing images, these ads are also a metaphor for the campaign goal: convincing consumers to look past their preconceptions and see Danbury as a center for high-level care. [Read More]
Calendar of Events

On Demand: Marketing Cardiology: Service Line Strategies for Marketers

On Demand: Marketing to Physicians: Build Relationships to Increase Referrals

On Demand: Advanced Service Line Marketing: New Orthopedics Growth Strategies

On Demand: HIPAA Changes: New Compliance Strategies for New Marketing Models

On Demand: Marketing Neurosciences: Service Line Strategies for Marketers

On Demand: 5 Ways to Improve the Patient Experience at Your Hospital

On Demand: Form 990H: Act Now to Protect Your Reputation

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From HealthLeaders Magazine
20 People Who Make Healthcare Better

The very essence of healthcare is to make a difference for good. In our annual HealthLeaders 20, we offer profiles of some who are doing just that. [Read More]
Service Line Management
Emerging Service Lines

Hospitals that lead the way in emerging service lines may find themselves positioned to be market leaders in the future. Here's a look at which services are emerging and why. [Read More]
Marketing Forum

Physician Relations: Four Attention-Grabbing Messages: Cultivating a meaningful rapport with physicians can be difficult, especially because docs can be so hard to pin down. But that didn't stop Geoff Kaufmann, CEO of The North Central Blood Services Region of the American Red Cross, according to this HealthLeaders magazine article. [Read More]
Audio Features

Paul Keckley, director of Deloitte's Center for Health Solutions, discusses the latest business developments in retail clinics. [Listen Now]
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