HealthLeaders Media Community and Rural Hospital Weekly - December 16, 2009
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How a Small Oklahoma Town Reduced Costs Through Patient Literacy
Cheryl Clark, Editor, Community Hospitals
Might the city of Duncan, a community of 22,000 people 80 miles southeast of Oklahoma City, hold the secret to squelching healthcare costs without sacrificing quality? Offhand, I wouldn't have thought so. But what they've done bears consideration. [Read More]
December 16, 2009
Editor's Picks

20 People Who Make Healthcare Better
Every year, HealthLeaders Media scours the country for people in healthcare—some well known and others not so much—who make a difference. Our list includes a surgeon who dissected the reason behind rising costs, an infusion pump inventor, and a family doctor who makes housecalls to the dying to improve quality and lower costs during end-of-life care. [Read More]

Top 10 Smartphone App Trends for 2010
Whatever you need in healthcare, there's an app for that—or there soon will be. HealthLeaders Media Editor Cynthia Johnson reviews 10 trends that will help both patients and providers be more efficient and informed about medical care. Even radiology PAC viewing is possible. For 2010, just wait for greater implementation of 4G networks. [Read More]

Morale-boosting Events That Won't Blow Your Budget
As the holidays appear around the corner, Marketing Editor Marianne Aiello describes some easy, not-that-expensive ways to bring cheer to your setting, even in these financially tumultuous times. Employee recognition events and even ice cream socials or potlucks can go a long way to improving communication with your team. [Read More]

Happy Holidays!
From all of us at HealthLeaders Media, happy holidays. HealthLeaders Media Community and Rural Hospital Weekly will not publish next week, but will be back with a new issue December 30.
Leaders Forum

Counterintuitive Thinking During Difficult Times: Bold Growth Strategies
Designing revenue growth strategies that are bold in nature and accelerating the implementation of those strategies are fundamental to the success of healthcare organizations, says contributor Mark Dubow. [Read More]
This Week's Headlines

Hospital, physician lobbyists fought Medicare buy-in plan
Washington Post ? December 16, 2009
Ottumwa (IA) hospital bought by for-profit group ? December 16, 2009
Overuse of CT scans will lead to new cancer deaths, a study shows
Los Angeles Times ? December 15, 2009
New hospital debuts in Maple Grove, MN
Minneapolis Star Tribune ? December 15, 2009

Webcasts/Audio Conferences

Joint Replacement Service Lines: Alignment and Business Strategies for a Changing Environment (January 22)
Women's Health: Building a More Profitable Service Line With Existing Assets (December 17)
Marketing Cardiology: Service Line Strategies for Marketers (On Demand)

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Putting nurses back at the bedside:
From HealthLeaders Magazine
20 People Who Make Healthcare Better
The very essence of healthcare is to make a difference for good. In our annual HealthLeaders 20, we offer profiles of some who are doing just that. [Read More]
Service Line Management
Emerging Service Lines
Hospitals that lead the way in emerging service lines may find themselves positioned to be market leaders in the future. Here's a look at which services are emerging and why. [Read More]
Audio Feature
Retail Clinics a Disruptive Innovation: Paul Keckley, director of Deloitte's Center for Health Solutions, discusses the latest business developments in retail clinics. [Listen Now]
Sponsor Community and Rural Hospital
Contact Paul Mattioli, Sr. Director of Sales, at or call 800.639.7477.
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