HealthLeaders Media PhysicianLeaders - November 19, 2009 | What Breast Cancer Screenings Reveal about Cost Control View as a Webpage | Subscribe for Free
What Breast Cancer Screenings Reveal about Cost Control
Elyas Bakhtiari, Managing Editor

Sometimes changes to cancer screening recommendations are actually just changes to cancer screening recommendations. But judging by the backlash against new breast cancer screening guidelines released this week by the U.S. Preventive Services Task Force, sometimes they represent deeper problems and frustrations with the healthcare system. [Read More]
  November 19, 2009

Editor's Picks
End of consultation codes will hurt specialists
My colleague Cheryl Clark wrote an excellent article this week about the impact of CMS' decision to completely eliminate consultation codes starting in January. The change was announced in the Medicare Physician Fee Schedule, but has flown under the radar because of the intense focus on healthcare reform. CMS made the move because of a high level of miscoding (and possible fraud) with consults. Specialists will now have to bill under lower-paying office visit codes, which could impact their willingness to be available for referral care. [Read More]
Connecting with physicians online
Google has conducted a study on how physicians use the Internet, and the results are pretty interesting. Eight-six percent of doctors have gathered health or drug information online, and the Internet is used more than peer review journals, CME courses, or any other source for finding this type of information. Search engines are the most common method for finding health resources, and most doctors click on the top result in the search. It's an interesting study and worth reading. [Read More]
Doctors urge focus on geriatrics
The American Geriatrics Society is proposing that elder care be added to the list of six core areas that have long been the focus of medical school training. More geriatricians will obviously be needed in a couple of decades when 78 million baby boomers reach their 70s and 80s, but it is tough to recruit into one of the lowest-paying specialties in medicine. Perhaps the better solution is to train all physicians in basic geriatric care, so they can manage care sufficiently when geriatricians aren't available. [Read More]
Do Physicians Have Time for Quality?
Check out Janice Simmons' column about a new report that looks at the link between the amount of time physicians spend with patients and quality. The study found that durations for primary care visits have increased slightly in recent years, but overall performance on quality metrics was poor. The findings suggest that the relationship between visit duration and quality of care depend on the type of quality indicator. [Read More]
Happy Thanksgiving!
From all of us at HealthLeaders Media, have a happy Thanksgiving holiday. HealthLeaders Media PhysicianLeaders will not publish next week, but will be back December 3.
Business Rx
10 Common Employer Mistakes
Because of their relatively small size and close working relationships, physician practices are less likely to find themselves in an employment suit. However, employment suits do happen, and practices should watch for the following employment mistakes to reduce their likelihood. [Read More]
Physician News
Doctors' neckties seen as flu risk
Wall Street Journal - November 19, 2009
Senate unveils healthcare bill
Washington Post - November 19, 2009
CBO: Physician Payment Bill Would Cost Medicare Beneficiaries
Janice Simmons, for HealthLeaders Media - November 18, 2009
Retail Clinic Market Showing Signs of Growth
Janice Simmons, for HealthLeaders Media - November 18, 2009

Audio Conferences/Webcasts
December 17, 2009: Women's Health: Building a More Profitable Service Line With Existing Assets
December 3, 2009: Marketing Cardiology: Service Line Strategies for Marketers

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From HealthLeaders Magazine
Carving Out a New CEO Model
HealthLeaders November 2009
Responding to heightened scrutiny and reimbursement cuts, healthcare CEOs are becoming increasingly interactive with a growing list of constituents. [Read More]
Service Line Management
Don't Count on Colonoscopies
New procedural developments and a shifting market are changing how physicians and hospitals work together to deliver digestive health services. [Read More]
PhysicianLeaders Forum

Creating a Destination Center for Superior Performance: Marshall K. Steele, MD, author of Orthopedics and Spine: Strategies for Superior Service Line Performance, discusses models for creating orthopedic destination centers of excellence. [Read More]
Audio Feature

Green Solution to Dispose of Medical Waste: David Freedman, president of Medical Innovations Inc., discusses the company's medical waste technology that converts regulated medical waste to ordinary non-regulated waste on site. The technology reduces the volume of waste by roughly 75% on average and has reduced small medical group practices and solo practitioners medical waste costs by as much as 90%. [Listen Now]
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Resources From HealthLeaders Media

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Read about the latest business strategies to help you grow beyond traditional practice models in Physician Entrepreneurs: Going Retail.
Start marketing your practice or refine your existing marketing program with Physician Entrepreneurs: Marketing Toolkit, a new HealthLeaders Media book that combines expert tips with marketing samples, tools, forms, and checklists that will help grow your practice.
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