HealthLeaders Media Marketing Weekly - November 18, 2009 | Healthcare Marketers: Out of the Patient Experience Picture?
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Healthcare Marketers: Out of the Patient Experience Picture?
Gienna Shaw, for HealthLeaders News

Top healthcare executives say patient experience is among their top priorities, but are they looking toward marketers to drive the effort? Not according to the 2009 HealthLeaders Media Patient Experience Leadership Survey, released online this week. [Read More]
  November 18, 2009


Editor's Picks
101 more cool ways hospitals are using Twitter
From letting a doctor know that his or her patient is running late (Hey, what about the other way around?) to a device that tweets an announcement every time a fetus kicks its pregnant mother (seriously), this list of 101 ways hospitals can use Twitter just goes to show that hospitals and other organizations are dreaming up new ways to use the social networking site. Meanwhile, I'm getting really bored explaining to people why Twitter is more than a bunch of people writing about what they ate for breakfast. Still a Twitter skeptic? Do me a favor and read this, will you? [Read More]
Traditional approaches to new media
Hospitals that want to take traditional approaches to online marketing would do well to remember that "www" could stand for who, why, and what, writes blogger and healthcare marketing consultant Chris Boyer. "Traditional" search engine marketing involves engaging end users who are searching with intent," he writes. "These are patients that are actively on the path to purchase healthcare from your physicians and hospital. These patients use search engines to discover authoritative content and target their searches to specifically find healthcare to best suit their needs." In this post, Boyer offers three tips to best capture these users. [Read More]
Happy Thanksgiving!
From all of us at HealthLeaders Media, have a happy Thanksgiving holiday. HealthLeaders Media Marketing will not publish next week, but will be back December 2.
Campaign Spotlight
American Heart Association's New Spokesman is a Walking (and Beating) Stereotype
Click to view larger version.
My name is Hiram B. Pressure, but you can call me HBP," says the American Heart Association's newest spokesman?a cartoon purple heart who sports thinning hair, white socks, and Birkenstocks. "And you can call me later, sweetheart. Hey-o!" The American Heart Association created the rude and crude Hiram, who personifies high blood pressure, to educate the public about how lifestyle choices affect their health, all while keeping a comedic tone. [Read More]
Calendar of Events

December 3: Marketing Cardiology: Service Line Strategies for Marketers

On Demand: Marketing to Physicians: Build Relationships to Increase Referrals

On Demand: Advanced Service Line Marketing: New Orthopedics Growth Strategies

On Demand: HIPAA Changes: New Compliance Strategies for New Marketing Models

On Demand: Marketing Neurosciences: Service Line Strategies for Marketers

On Demand: 5 Ways to Improve the Patient Experience at Your Hospital

On Demand: Form 990H: Act Now to Protect Your Reputation

Sponsored Headlines
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From HealthLeaders Magazine
Carving Out a New CEO Model

Responding to heightened scrutiny and reimbursement cuts, healthcare CEOs are becoming increasingly interactive with a growing list of constituents. [Read More]
Service Line Management
Don't Count on Colonoscopies

New procedural developments and a shifting market are changing how physicians and hospitals work together to deliver digestive health services. [Read More]
Marketing Forum

Maternity Ad Campaign Gets Patients to Shop for Quality: A recent campaign launched by the nonprofit California Healthcare Foundation in an effort to test ways of getting more consumers to ask critical quality questions about their hospital providers. [Read More]
Audio Features

Karen Corrigan of The Strategy Group talks about the factors driving demand and shifting volumes for cardiology services. [Listen Now]
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