HealthLeaders Media Marketing Weekly - October 21, 2009 | HealthLeaders Media's 2009 Marketing Event Honors Healthcare Advertising Campaigns That Work
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HealthLeaders Media's 2009 Marketing Event Honors Healthcare Advertising Campaigns That Work
Gienna Shaw, for HealthLeaders News

Healthcare advertising campaigns that set clear objectives, met or exceeded them, and showed positive ROI were honored at last week's HealthLeaders Media Marketing Experience event in Chicago. We've posted the complete list of winners online, and in coming weeks we'll be featuring some of the winning campaigns in our e-newsletter's "Spotlight" feature, in HealthLeaders magazine, and in the Healthcare Marketing Advisor newsletter—so stay tuned. In the meantime, I'll give you a sneak peek with some highlights from the three campaigns our judges chose as best in show. [Read More]
  October 21, 2009


Editor's Picks
Healthcare marketing leaders: What's on your mind?
The 2010 edition of the HealthLeaders Media Industry Survey for Marketing Leaders is now open online. This annual survey reveals a host of information about the healthcare industry in general and healthcare marketing in particular. And in the following years we'll be benchmarking questions such as what leaders consider their top priorities and how they assess key marketing initiatives. We also have some new questions this year—so make sure to speak up and be heard. The survey of healthcare professionals should take about 14 minutes to complete. [Take the Survey Now]
Reinventing the Patient Experience
More than ever, healthcare organizations are trying to reinvent the patient experience—not just to see improvements in patient satisfaction scores, but also as a way of shifting the organizational culture to better meet quality and safety goals. Leaders who make the patient experience a priority for the organization and promote positive stories about their hospitals help create staff engagement that becomes part of the organization's culture, says Sonia Rhodes, vice president of customer strategy, The Sharp Experience & The Sharp University for Sharp HealthCare in San Diego. [Read More]
Healthcare in the Experience Economy
Healthcare is transitioning from a service-based economy to an experience-based economy, Joe Pine, best-selling author of The Experience Economy and Authenticity, said during a keynote address at HealthLeaders Media 09: The Hospital of the Future Now in Chicago last week. The key to success for any business is not necessarily improving the service they provide, but improving the customer's overall experience. As an example in healthcare he pointed to North Hawaii Community Hospital, where every room looks out onto healing gardens and careful attention is paid to landscape and design. Although the gardens don't add a service in the economic sense, both patients and employees have better experiences because of them, he says. [Read More]
Five Ways to Build the Talent of the Future
Building the successful hospital of the future requires attracting the best physicians, nurses, and support staff—and creating a patient care environment that keeps them around. Hospital leaders face the divergent challenges of managing the workforce in today's economy while building the workforce to succeed in tomorrow's healthcare system. Panelists at HealthLeaders Media '09: The Hospital of the Future Now conference in Chicago tackled this topic on Thursday, and offered five strategies for attracting the talent of the future, starting with "define your values." Organizational values only take hold if they are internalized throughout the workforce, HealthLeaders Media Editor Elyas Bakhtiari reported from the event. "Values are the foundation of everything else," said panelist Joe Tye, CEO of Values Coach, a firm that helps hospitals with values-based leadership and cultural transformation. [Read More]
Campaign Spotlight
Children's Effort Sees 'Pawsitive' Results
Click to view larger version.
K. Hovnanian Children's Hospital has a new doctor. Dr. Bernard wears green scrubs and a red stethoscope and has four fingers and floppy brown ears. By the way, he's a dog. The Neptune, NJ, hospital, which is part of Meridian Health System, created the cartoon character to increase brand awareness, develop relationships with young families, and build a database for ongoing communications for events and promotions. Judges for the HealthLeaders Media Marketing Awards gave the organization the large hospital best in show award for the effort. [Read More]
Calendar of Events

October 22: Marketing to Physicians: Build Relationships to Increase Referrals

On Demand: Advanced Service Line Marketing: New Orthopedics Growth Strategies

On Demand: HIPAA Changes: New Compliance Strategies for New Marketing Models

On Demand: Marketing Neurosciences: Service Line Strategies for Marketers

On Demand: 5 Ways to Improve the Patient Experience at Your Hospital

On Demand: Form 990H: Act Now to Protect Your Reputation

Sponsored Headlines
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From HealthLeaders Magazine
Care Team Architecture

Creativity and flexibility count, sure. But underlying the successful care team design is a foundation of essential and lasting values. [Read More]
Service Line Management
State of Emergency

The nation's emergency departments are feeling the effects of the economic downturn, but innovations in patient throughput and other strategies offer hope for a beleaguered system. [Read More]
Marketing Forum

Recruit and Retain the Perfect Physician: Hiring the right physician to work in your practice for the long haul can be daunting, especially if you?re replacing a successful partner who is retiring or if your practice has a high turnover rate. Before you write a job description or call any candidates for an interview, take the time to create a detailed plan for effective and sustainable physician recruitment and retention. [Read More]
Audio Feature

At our recent event, HealthLeaders Media '09: The Hospital of the Future Now, the former CEO of Harvard Pilgrim Charlie Baker sat down to talk about the growing importance for healthcare providers to develop multidisciplinary systems of care. Baker, who is now running as a Republican candidate for Governor of Massachusetts, also discussed how three aspects of the national health reform debate are similar to the Bay State's ongoing universal coverage efforts. [Listen Now]
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Marketing Resources From HealthLeaders Media

Sign up to receive our new, free e-mail publication that offers concise updates on the top nursing leadership headlines, as well as best practices, practical advice, and expert strategies from nurse industry thought leaders.
New book: A comprehensive guide to community benefit and 990H reporting.
HIPAA changes bring massive new penalties. Are you up-to-date on the regs?
Join the fun: Share marketing tips, techniques, and more on our new blog.
On Demand: Learn effective strategies to market neurosciences.
Listen Now: Dramatic tactics to improve the patient experience.
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