HealthLeaders Media Marketing Weekly - October 7, 2009 | The Care and Feeding of the (Sometimes Annoying) Millennials
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The Care and Feeding of the
(Sometimes Annoying) Millennials

Gienna Shaw, for HealthLeaders News

Whatever you do, don't show this column to any of the millennials in your office. I'm going to share with you ten tips for communicating with the 20-somethings you work with (and your gen y, millennial, or generation next patients) that I learned at last week's SHSMD conference in Orlando. But millennials tend to get a little outraged if you try to define them. In fact, saying that they get a little outraged when you try to define them would definitely be cause for outrage. [Read More]
  October 7, 2009


Editor's Picks
SHSMD 2009: Revisiting a Familiar Campaign
Hennepin County Medical Center's guerilla marketing campaign was aimed at promoting traumatic brain injury awareness. Ted Blank, director of marketing and referral development at Hennepin, and Brent Doering, vice president of client services at Minneapolis agency Russell Herder, gave the audience a detailed look at the effort in the aptly named session, "Bathtubs, BlackBerries, & Brains: A Case Study in Guerilla Marketing," at the Society Healthcare Strategy & Marketing Development conference in Orlando last week. [Read More]
SHSMD 2009: Tweeting in a Vacuum
One challenge of Tweeting from a conference using a phone or mobile device: It's difficult to keep up with what others are posting at the same time. Healthcare marketers at the SHSMD conference were very active, though. Here's a sampling of the Tweets. [Read More]
SHSMD 2009: Keynote Speaker on Healthcare Reform
Reporting from the SHSMD conference last week, Marianne Aiello writes that Paul Begala, CNN commentator and former advisor to President Clinton, predicts Congress will pass healthcare reform legislation by the end of the year because Democrats fear the consequences that failure may bring. "Democrats used to believe that if they exercised and ate right they'd have a job," he told the standing-room-only crowd. "The single biggest reason the healthcare bill is going to pass is because Democrats have the majority and the fear." [Read More]
Tools, Support, to Improve Physician Relations
Looking to improve physician relations or working to recruit in a competitive market? Consider physicians' working environment. HealthLeaders Media editor John Commins offers several tips to turn physicians from disgruntled prima donnas into, well, slightly less disgruntled prima donnas. One tip: Simplify their lives. Barbara Berry, senior director of planning and marketing at Northern Michigan Regional Hospital in Petoskey, MI, says the organization developed a management style that builds trust with physicians by clearing the hassles that distract physicians from their healing mission. "You have to do what you say you're going to do, and you have to get the bureaucratic drag away from the physician. A practice manager or hospital administrator who can help dissolve and compress that decision-making cycle has the ability to win over physicians. Keep the noise away from them. They are here to practice medicine and take care of patients. Really, just make their life as simple as possible," Berry tells Commins. [Read More]
New Nurse Expert on the Block
HealthLeaders Media launched NursingLeaders this week— its newest weekly e-newsletter—featuring a column by my colleague Rebecca Hendren, who has a wealth of experience writing about the nursing profession. In her debut column, she showcases two organizations—Hackensack (NJ) University Medical Center and University Hospital of Brooklyn SUNY Downstate Medical Center—that have demonstrated transformational nursing leadership. [Read More]
Campaign Spotlight
Battling H1N1 Misinformation
Click to view larger version.
Like many healthcare organizations nationwide, Mountain States Health Alliance is battling rumor and conjecture regarding the H1N1 vaccine?even among its employees. So the 14-hospital, Johnson City, TN-based health system launched an internal communications campaign to set the record straight. [Read More]
Calendar of Events

October 22: Marketing to Physicians: Build Relationships to Increase Referrals

On Demand: Advanced Service Line Marketing: New Orthopedics Growth Strategies

On Demand: HIPAA Changes: New Compliance Strategies for New Marketing Models

On Demand: Marketing Neurosciences: Service Line Strategies for Marketers

On Demand: 5 Ways to Improve the Patient Experience at Your Hospital

On Demand: Form 990H: Act Now to Protect Your Reputation

10/14/09: HealthLeaders Media Marketing Experience 09, Chicago

10/15/09: HealthLeaders Media '09: The Hospital of the Future Now, Chicago

10/18/09: Hospital and Physician Relations, An Executive Summit, Chicago, Chicago

Sponsored Headlines
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From HealthLeaders Magazine
The Patient of the Future

Physicians suggest. Patients ignore. Technology alone won't bring them together. But a new relationship just might. [Read More]
Service Line Management
Certifiable Stroke Care

With a growing emphasis on stroke center certification, hospitals must demonstrate that they have the teams in place to treat stroke patients quickly and effectively, or risk losing patients to a competitor down the road. [Read More]
Marketing Forum

Developing a Social Media Marketing Plan: It's time to take your hospital into the world of social media marketing, write Mark Shelley and Dan Dunlop. But too many organizations pursue social media without first developing the strategic rationale that supports and guides the program. The appropriate first step is the development of a social media marketing plan. [Read More]
Audio Feature

Dr. Kurt Kastendieck, a family practice physician in New Mexico, talks about his experiences in a high tech practice. and offers advice to physicians considering adopting an EHR system. [Listen Now]
Sponsor HealthLeaders Media Marketing Weekly

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Marketing Resources From HealthLeaders Media

Sign up to receive our new, free e-mail publication that offers concise updates on the top nursing leadership headlines, as well as best practices, practical advice, and expert strategies from nurse industry thought leaders.
New book: A comprehensive guide to community benefit and 990H reporting.
HIPAA changes bring massive new penalties. Are you up-to-date on the regs?
A marketing experience designed to inspire: Don't miss out!
Join the fun: Share marketing tips, techniques, and more on our new blog.
On Demand: Learn effective strategies to market neurosciences.
Listen Now: Dramatic tactics to improve the patient experience.
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