HealthLeaders Media HR - September 28, 2009 | Social Media Create Patient Privacy Minefield
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Social Media Create Patient Privacy Minefield
John Commins, for HealthLeaders Media

If your healthcare organization doesn't have a policy on employee conduct for online communications and social media, it should. Consider a recent study which found that some students at 60% of the 78 medical schools surveyed had posted unprofessional or inappropriate content online and on social media like Twitter, MySpace, and Facebook. [Read More]
  September 28, 2009

Editor's Picks
On the other hand, social media can be a good thing for healthcare
After spending a column warning about the dangers of ill-used social media, it's important to remember that it has a lot of potential for helping the healthcare professions. For example, when Geisinger Health System in Danville, PA, was having trouble recruiting gastroenterologists earlier this year, its marketing team created a social media physician recruitment campaign. In addition to promoting positive brand awareness, social media sites are effective marketing tools because there are many ways to track their results. Geisinger sent out a direct mail piece to a list of gastroenterologists with a link to a job listing page. Just four people who received the mailing visited the Web page. When Geisinger posted the same job-page link on their Facebook page, 17 people clicked on it. The health system has since hired three gastroenterologists, one of which can be directly attributed to the success of the Facebook page. [Read More]
Dire shortage seen in CA allied health professions
California has always been known as a trend-setting state. Sooner or later, whatever happens on the Left Coast will come to a neighborhood near you. Unfortunately, not all trends are good. A new study estimates that the Golden State needs to train about 1 million more people by the year 2030 to take jobs in the allied health professions, which excludes physicians and nurses. That's more than 11 states currently have in their total workforces. With 605,153 allied health professionals now employed in about 50 types of skills—from medical assistants to lab technicians to dental hygienists—this so-called "hidden workforce" keeps the flow of patients moving through every type of care setting. But by 2030, the state will need to not only replace many of those 605,153 workers who retire, die, or choose to work elsewhere or in other occupations, it must train new workers to care for the growing number of senior citizens who will require care to reach the demand for 988,000 allied professionals. [Read More]
Boston Medical Center CEO's payout garners AG's scrutiny
No one needs to be reminded that high salaries for top executives at non-profit, tax-exempt hospitals are going to get a lot of scrutiny in these tough economic times. Whether fairly or not, the $3.5 million in deferred compensation provided for outgoing Boston Medical Center CEO Elaine Ullian—in addition to her $1.35 million salary and benefits—has garnered the attention of the Massachusetts Attorney General's office. "Our office is concerned about escalating executive compensation levels at our larger charitable institutions," AG spokeswoman Emily LaGrassa told the Boston Globe. "While it is not the attorney general's role to set compensation levels, we are entrusted with the responsibility to assure that governance practice in this area is open, transparent, and for the exclusive benefit of our charitable organizations, and the public they serve. It is precisely for these reasons that our office has undertaken an increased oversight role with regard to compensation practices for executives and directors in Massachusetts nonprofit charitable healthcare organizations." [Read More]
Executives on the Move
CHICAGO: MetroSouth MC CEO resigns
MetroSouth Medical Center CEO Arnie Kimmel has resigned, a little more than one year after leading a group of investors to save the hospital from closure. Kimmel will be replaced by Enrique Beckman, former CEO of the now-shuttered Michael Reese Hospital, according to a letter sent to employees. [Read More]

LUBBICK, TX: Houser named interim CEO at Covenant System
James P. Houser, a former Covenant System executive, was named as interim CEO for the organization. Houser said he expects to be in the interim role for six months while Covenant's board of directors completes a search for a permanent replacement. Houser said he will not be a candidate for CEO. [Read More]

CAPE GUARDEAU, MO: Linnes takes over as CEO of SE Missouri Hospital
Debbie Linnes has taken over as president/CEO of Southeast Missouri Hospital. She succeeds James Wente, who retired after 19 years in the hospital's top job. The announcement was made in July. Linnes' first move as hospital chief was to hire James Limbaugh, COO of Montgomery Bank, to become executive vice president of planning and business development. To take the post, Limbaugh resigned as president of the hospital's board of trustees. [Read More]

BEVERLY, MA: Northeast Health appoints new CEO
Beverly, MA-based Northeast Health System, the parent organization of Beverly, Addison Gilbert, and BayRidge hospitals, has confirmed that its trustees have appointed Ken Hanover as president and chief executive. In his new job, Hanover will oversee the operations of Northeast's network of acute care, senior health, and behavioral health services. [Read More]

NEW YORK CITY: PWC announces expansion of Health Industries Advisory Practice
PricewaterhouseCoopers, LLP has expanded its Health Industries Advisory Practice in the metropolitan New York area with the addition of 11 professionals across the payer, provider, and pharmaceutical & life sciences sectors. The expansion "is a reflection of significant growth in the New York market, the impact of anticipated health reform, and the economic stimulus on health industry participants," according to a release. [Read More]

BOSTON: Beth Israel Deaconess picks chairman
Boston-based Beth Israel Deaconess Medical Center has named Stephen B. Kay the fifth chairman of its board of directors. He replaces Lois E. Silverman, who is stepping down after four years of chairing the board at the Harvard-affiliated teaching hospital. [Read More]

WILKES-BARRE, PA: Buckley named Geisinger Northeast CAO
John J. Buckley has been named Chief Administrative Officer for Geisinger Northeast. Before joining Geisinger, Buckley was a member of the executive management team at Temple University Health System in Philadelphia and CEO of Temple East/Northeastern Hospital. He was previously president/CEO of Pottstown Healthcare Corp. in Pottstown, PA, which included Pottstown Memorial Medical Center and Pottstown Imaging and Cancer Treatment Center, and also served in various leadership positions with HCA/Quorum Health Resources. [Read More]
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