HealthLeaders Media Marketing Weekly - July 29, 2009 | Hospital That Deported Patient Vindicated, But Will Ruling Counteract Bad PR?
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Hospital That Deported Patient Vindicated,
But Will Ruling Counteract Bad PR?

Gienna Shaw, for HealthLeaders News

A not-for-profit community hospital in Florida that suffered some bad PR last year when it chartered a plane to send an uninsured illegal immigrant back to his home country has been vindicated by a jury verdict, although the hospital might not be in the clear when it comes to the court of public opinion. [Read More]
  July 29, 2009

Editor's Picks
Tom Peters' 14 Steps to Prevent the Awful Hospital Experience
"Management guru-visionary-grump" Tom Peters told the assembled leaders of the American Hospital Association's annual Leadership Forum last week that they have no more excuses for poor performance, writes HealthLeaders Media Editor-in-Chief Jim Molpus. Peters spoke of spending more than five hours recently waiting in an emergency room while his wife suffered from a broken ankle. While referring to the facility only as "a top hospital you will just have to figure out on your own," he recalled the four-minute interactions with a variety of physicians, and the terse, unsympathetic "no" he got when he asked if his wife could have some water. Peters said he understands that emergency rooms must prioritize based on the acuity of patients, but that alone could not justify the poor experience. "It was not a great experience. It was an awful experience," Peters said. [Read More]
Healthcare reform to blame for marketing shakedown?
A number of federal moves against the advertising industry, including threats to take away pharma companies' tax deductions for direct to consumer drug ads and proposed regulations that would require disclosure for blog posts and tweets, are being blamed, in part, on the push for healthcare reform. "With a new Congress and an administration seeking funding for healthcare and other programs," AdAge reports, "marketing has become an unpopular and easy target ripe for regulation and shakedown to fund the federal piggy bank." [Read More]
PRSA to marketers using blogs: Regulate yourself
The PRSA has weighed in on proposed FTC guidelines that would require bloggers to disclose any exchange of value that results in editorial coverage, saying that bloggers and others who use such forms of social media to market online should step up and regulate themselves. The PRSA Code of Ethics offers instructive guidance in this area, the organization writes on its own blog, PRSAY. PRSA advises its members to disclose any exchange of value intended to garner or influence editorial coverage. The key is intent, and the ethical solution is disclosing the value and its source, it says. [Read More]
New rules for press releases
The Web has changed the rules for press releases, according to this blog post. The rules for relating to the public have changed so slowly over the past ten years (since the Web has allowed people to read press releases directly) and practitioners who learned based on the old rules have been equally slow to change. It's time to step it up and consider the promise Web 2.0 public relations holds. Today, savvy marketing professionals use press releases to reach buyers directly. [Read More]
Campaign Spotlight
Heart Center Fights to Live
Thousands of locals gathered at a pep rally in Western Connecticut one evening in summer 2008, but it wasn't in support of a nearby sports team. They were rallying in support of the Heart Center of Greater Waterbury, which the government was threatening to close. The Heart Center, which was a joint operation between Waterbury Hospital and Saint Mary's Hospital, opened in 2005 on a trial basis and was charged with meeting a certain number of procedures to attain permanent status. Connecticut Office of Health Care Access officials notified hospital executives in August 2008 that the Heart Center was scheduled to close for not meeting that quota. So hospital marketers worked with their agency to create an integrated campaign to save the center. [Read More]
Calendar of Events

8/18/09: Advanced Service Line Marketing: New Orthopedics Growth Strategies

On Demand: HIPAA Changes: New Compliance Strategies for New Marketing Models

On Demand: Marketing Neurosciences: Service Line Strategies for Marketers

On Demand: 5 Ways to Improve the Patient Experience at Your Hospital

On Demand: Form 990H: Act Now to Protect Your Reputation

10/14/09: HealthLeaders Media Marketing Experience 09, Chicago

10/15/09: HealthLeaders Media '09: The Hospital of the Future Now, Chicago

Sponsored Headlines

What you need to know in planning and budgeting for healthcare digital signage, Vericom.
From HealthLeaders Magazine
Time For 'Dr. Next'?

Generation X and its life-balancing, tech-oriented, team-playing doctors is taking over. But what kind of healthcare will they give us? [Read More]
Service Line Management
Prepare for the Cancer Boom

With cancer diagnoses set to climb dramatically in the coming decades, aligning the right cancer care team and utilizing the appropriate technology become essential for maintaining a patient-centered service line. [Read More]
Marketing Forum

ED Wait Times Drop Slightly, Patient Satisfaction Rises: Despite a recession and continued crowding, a new study shows that the average wait time in the nation's emergency departments fell by two minutes in 2008 to 4:03. Even with the long waits, Press Ganey's Emergency Department Pulse Report 2009 finds that patient satisfaction rose in 2008, continuing a five-year improvement trend. [Read More]
Audio Features

This audio feature offers a discussion between Leadership Editor Philip Betbeze and David Maizel, MD, vice president and executive medical director with Sentara Medical Group in Norfolk, VA. He speaks about physician retention and recruitment, which was cited in the HealthLeaders Media Industry Survey 2009 as the No. 2 priority among healthcare leaders, as also discusses physician group management issues. [Listen Now]
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Marketing Resources From HealthLeaders Media

New book: A comprehensive guide to community benefit and 990H reporting.
HIPAA changes bring massive new penalties. Are you up-to-date on the regs?
A marketing experience designed to inspire: Don't miss out!
Join the fun: Share marketing tips, techniques, and more on our new blog.
On Demand: Learn effective strategies to market neurosciences.
Listen Now: Dramatic tactics to improve the patient experience.
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