HealthLeaders Media Marketing Weekly - June 10, 2009 | Social Media and Employee Communications: An Opportunity to Experiment View as a Webpage | Subscribe for Free
Social Media and Employee Communications: An Opportunity to Experiment
Gienna Shaw, for HealthLeaders News

Most employers are using blogs, Twitter, Facebook and other social media channels to communicate with employees, according to a recent study. If you're not yet convinced of the value of social media to reach patients and other healthcare consumers, internal communications might be a low-cost, low-risk opportunity to experiment with new forms of media, to measure reception and effectiveness, and to figure out which tools work for your organization. [Read More]
  June 10, 2009

Editor's Picks
An Internal Communications Tonic
What a fun idea: Rather than splash the Coca-Cola or Pepsi brand logo all over the vending machines at your organization, why not use them to improve internal communications? After all, that nurses' break room holds a captive audience—why not use the opportunity to remind them to wash their hands (or, as this story suggests, not to burn the microwave popcorn)? Read about other potential uses for the customized vending machines in this story by HealthLeaders Media online editor Scott Wallask. [Read More]
Joint Commission Releases Communication, Patient-centered Care Requirements
Effective communication to all audiences is a crucial aspect of patient satisfaction, patient safety, and quality. In its ongoing effort to improve communication, The Joint Commission released proposed requirements for field review in the areas of advancing effective communication, cultural competence, and patient-centered care. The concept acknowledges that effective communication is needed to ensure patient safety, but can often be hampered by language and culture barriers, as well as physical impairments like sight and hearing, and other causes—a lack of health literacy, cognitive impairments, disease, disability. As a marketer, what are you doing to address these issues? [Read More]
Mobile marketing groups says spending will rise
I cringe every time I write about mobile marketing—two years ago I wasn't even sure what the term meant. Hey, you can't be ahead of every curve. Meanwhile, the Mobile Marketing Association is predicting that mobile marketing budgets will jump 26% this year, despite the fact that overall marketing spend will fall 7%. Half of brands and agencies polled by the group said they were experimenting with some type of mobile marketing; SMS text campaigns are the most common, followed by mobile Web sites and mobile e-mail marketing, according to this MarketingVox article. [Read More]
Campaign Spotlight
A Campaign is Born
Wander down the medicine aisle in a Boston-area supermarket this spring, and you may stumble upon a Tufts Medical Center maternity advertisement-literally. The hospital placed ads on the floor in front of the home pregnancy test kits in more than 50 local grocery stores to advertise its obstetrics service line as part of an integrated campaign to promote awareness of its routine pregnancy services.

"We are extremely well known in the market for our high risk pregnancy services, but we are less known in the local community for our routine pregnancies," says Brooke Tyson Hynes, the hospital's vice president of public affairs and communications. "We wanted people in our surrounding community to know that they could come here, that there was a very convenient, high-quality option for them for routine pregnancies."

[Read More]
Calendar of Events

June 17: HIPAA Changes: New Compliance Strategies for New Marketing Models

On Demand: Marketing Neurosciences: Service Line Strategies for Marketers

On Demand: 5 Ways to Improve the Patient Experience at Your Hospital

On Demand: Form 990H: Act Now to Protect Your Reputation

6/15/09: Connecting to Consumers in Today's Healthcare Environment, Phoenix

10/14/09: HealthLeaders Media Marketing Experience 09, Chicago

10/15/09: HealthLeaders Media '09: The Hospital of the Future Now, Chicago

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From HealthLeaders Magazine
Cash for Computers

With an 11-figure incentive to invest in information technology and electronic medical records, healthcare executives need to determine if this offer from Uncle Sam is the kind of help that they are prepared to accept. [Read More]
Service Line Management
Simpler Surgeries, Complex Market

Technological advances have impact beyond the OR, affecting market trends and hospital-physician alignment. [Read More]
Marketing Forum

Recruitment Revs as Auto Industry Stalls: The normally bumpy road that is physician recruitment and retention can become pothole-riddled when the local economy turns sour. Now imagine your hospital is about 80 miles from Detroit. As the economy?and the auto industry?struggles, the healthcare environment is rapidly changing for Michigan hospitals, health systems, and physicians. However, Jackson's Allegiance Health has continued to employ successful physician recruitment, relations, and retention tactics even as the numbers of unemployed and, subsequently, the uninsured continue to climb. [Read More]
Audio Features

Marketers understand the basics of HIPAA, but there are other uses of patient information?especially with the explosion of new forms of communication, such as social media?where things get a little "fuzzy and dicey," Kate Borton, a HIPAA consultant and author of the book A Marketer's Guide to HIPAA, says in this audio interview. Sandra Nunn, enterprise, content, and information manager for Presbyterian Healthcare Services in New Mexico, also talks about some of the new challenges that healthcare marketers face when it comes to HIPAA compliance. You can hear more from Borton and Nunn in the upcoming HealthLeaders Media Webcast, HIPAA Changes: New Compliance Strategies for New Marketing Models. [Listen Now]
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Marketing Resources From HealthLeaders Media

Are you hiding your marketing campaigns under a bushel?
Join the fun: Share marketing tips, techniques, and more on our new blog.
On Demand: Learn effective strategies to market neurosciences.
New HIPAA rules marketers need to know about.
Listen Now: Dramatic tactics to improve the patient experience.
Get ready to be inspired: Check out the 2008 edition of Hospital Campaigns That Work.
Free download: A Marketer's Guide to Market Research.
How transparent are you? Use these case studies from healthcare organizations across the nation to benchmark your efforts.
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