HealthLeaders Media Marketing Weekly - June 3, 2009 | Healthcare and Social Media: The Benefits Win Out
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Healthcare and Social Media:
The Benefits Win Out

Gienna Shaw, for HealthLeaders News

OK, so there's been a lot of buzz—and a lot of articles—about hospitals that are using the micro-blogging site Twitter to describe surgeries in real time. There's also been a lot of debate over whether or not this is a good idea. [Read More]
  June 3, 2009

Editor's Picks
Brand-friendly billing
Of all the consumer touchpoints, patient billing and collections may be the touchiest. Is there any nice way to demand payment of an overdue bill? Michelle Ponte, HealthLeaders Media senior editor, writes that hospitals spend millions of dollars to treat their patients like their neighbors. But there's still a lot of drag, she writes, when it comes time to collect. She offers three ways that hospitals can collect unpaid bills and maintain that neighborly feel—and protect their brands. [Read More]
The link between communication and care
"Communication is at the heart of healthcare and health promotion," Esther Thorson, associate dean for the Missouri School of Journalism tells Medical News Today in this article about how digital media is advancing health communications. "Advances in communication technology offer new and exciting opportunities to empower individuals and groups in relation to their health." [Read More]
Changes ahead for PR
As media outlets undergo drastic change, the way that public relations professionals relate to the media and to the public will also change. In this article, the author argues that the next 50 years will be better for PR than the past 50 years, as it becomes more about relating to the public and less about relations with mass media. [Read More]
Fend off Social Media Fatigue
Got blog burnout? Tired of Twitter? Fed up with Facebook? This article lists concrete steps organizations can take to sustain social media efforts. For starters, writes Patricio Robles, pay attention. "Before going native, observe. Get a feel for how people interact on the various social sites that you're looking at and monitor what people are saying (if anything) about your company on them." Another great tip: Make social media relevant to your employee's job functions. "If your employees look at social media tasks as just one more thing they're burdened with before the day is out, social media won't work for you. By making sure social media is relevant to their job functions, you'll help ensure they see social media as more than just another daily chore," Robles writes. [Read More]
Campaign Spotlight
Teamwork Scores Hand Hygiene Success
Every staff member—from physician leaders to student nurses—shares the same rallying cry at MultiCare Health System in Tacoma, WA. The phrase can often be heard reverberating throughout the hallways as they remind each other of their common objective: "Gel in, gel out." Their goal? Infection control.

The hospital's internal communications team has navigated many avenues to educate hospital staff members about the importance of hand hygiene. It has promoted hand washing in daily print and online publications, handed out flyers, posted hygiene compliance rates, suggested talking points to unit managers, and distributed stickers. And if all that doesn't work, the CEO personally gives offending units a call. [Read More]

Calendar of Events
June 17: HIPAA Changes: New Compliance Strategies for New Marketing Models

On Demand: Marketing Neurosciences: Service Line Strategies for Marketers

On Demand: 5 Ways to Improve the Patient Experience at Your Hospital

On Demand: Form 990H: Act Now to Protect Your Reputation

6/15/09: Connecting to Consumers in Today's Healthcare Environment, Phoenix

10/14/09: HealthLeaders Media Marketing Experience 09, Chicago

10/15/09: HealthLeaders Media '09: The Hospital of the Future Now, Chicago

Sponsored Headline
Fox Chase Cancer Center Case Study: Digital Signage Positively Impacts Care, Vericom.
From HealthLeaders Magazine
Cash for Computers

With an 11-figure incentive to invest in information technology and electronic medical records, healthcare executives need to determine if this offer from Uncle Sam is the kind of help that they are prepared to accept. [Read More]
Service Line Management
Simpler Surgeries, Complex Market

Technological advances have impact beyond the OR, affecting market trends and hospital-physician alignment. [Read More]
Marketing Forum

Recruitment Revs as Auto Industry Stalls: The normally bumpy road that is physician recruitment and retention can become pothole-riddled when the local economy turns sour. Now imagine your hospital is about 80 miles from Detroit. As the economy?and the auto industry?struggles, the healthcare environment is rapidly changing for Michigan hospitals, health systems, and physicians. However, Jackson's Allegiance Health has continued to employ successful physician recruitment, relations, and retention tactics even as the numbers of unemployed and, subsequently, the uninsured continue to climb. [Read More]
Audio Features

There has been a shift in the market with smaller hospitals completing acquisition deals. John Reiboldt, of the Coker Group, discusses the market conditions and what it takes to make a purchase these days. [Listen Now]
Sponsor HealthLeaders Media Marketing Weekly

Contact Paul Mattioli at
Marketing Resources From HealthLeaders Media

Are you hiding your marketing campaigns under a bushel?
Join the fun: Share marketing tips, techniques, and more on our new blog.
On Demand: Learn effective strategies to market neurosciences.
New HIPAA rules marketers need to know about.
Listen Now: Dramatic tactics to improve the patient experience.
Get ready to be inspired: Check out the 2008 edition of Hospital Campaigns That Work.
Free download: A Marketer's Guide to Market Research.
How transparent are you? Use these case studies from healthcare organizations across the nation to benchmark your efforts.
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