HealthLeaders Media PhysicianLeaders - March 26, 2009 | Medical Publishing Needs Greater Transparency View as a Webpage | Subscribe for Free
Medical Publishing Needs
Greater Transparency

Elyas Bakhtiari, Managing Editor

Physicians, as a whole, still enjoy a level of trust and credibility that few authority figures can boast. That can change and change quickly, however. It is becoming increasingly difficult to read the news without stumbling across a story about medical research tainted by drug industry ties, and if anything can tarnish physicians' public image, it is a few highly-publicized and ill-timed cases of corruption and fraudulent research. [Read More]
  March 26, 2009

Editor's Picks
Doctors give up $350,000 to avoid layoffs
I don't have any sort of "Physicians of the Week" award to give out, but if I did, it would without-a-doubt go to the heads of 13 departments at Beth Israel Deaconess Medical Center, who voluntarily donated $350,000 this week to help the hospital avoid further planned layoffs. Giving up $27,000 apiece in annual pay is not easy to do, but it is a great example of leadership during difficult times, and a sacrifice that no doubt meant a lot to the employees whose jobs it saved. [Read More]
Blumenthal Spearheads Health IT Reform
In naming David Blumenthal, MD, MPP, as his national coordinator for health information technology, President Barack Obama has selected someone with healthcare and policy experience to lead the nearly $20 billion healthcare information technology effort. He also has selected someone familiar with and sympathetic to the obstacles physicians face, particularly in small offices, when implementing EHR systems, according to the Wall Street Journal. [Read More]
March Madness
Last Thursday was Match Day, when graduating med students around the country found out where they'll be doing their clinical training for the next few years. The trends from previous years seem to be holding: Students are clamoring to get into high-paying specialties like dermatology or anesthesiology, but primary care has to fill half of its slots with foreign medical graduates. For more in-depth analysis of the specialty breakdowns, see my bracket from last year's Match Day. [Read More]
Op-ed: Docs need unbiased research
Comparative effectiveness research has been a controversial topic since the Obama administration proposed $1.1 billion in CER funding in the economic stimulus package. On one hand, there is the promise of an unbiased source of medical research to help physicians make decisions, and on the other, the prospect of the findings being used to dictate care and establish healthcare rationing. Physician blogger Kevin Pho weighs in this week in USA Today, arguing that physicians often make decisions based on the latest, but not necessarily the best, treatment options, and CER can help them make more informed decisions. [Read More]
Are You Part of a Top Leadership Team?
HealthLeaders Media is gearing up for its fifth year of the Top Leadership Teams in Healthcare program that recognizes the best in senior leadership teamwork at hospitals, health plans, and medical group practices. This year's winners will be honored during HealthLeaders Media '09: The Hospital of the Future Now, an event planned for October 15-16 at The Palmer House in Chicago. If you and your organization have an outstanding teamwork story to share, go to the Top Leadership Teams site to learn more about the six categories, download an entry form, and submit your entry. The deadline to submit is April 30. [Learn More]
Business Rx
Seven Steps to OIG Work Plan Compliance
Every physician office needs a compliance plan—a written document that outlines proper policies and procedures for coding, billing, and managing other regulations that apply to physician practices. Ideally, your compliance plan will keep you out of hot water with the Office of Inspector General and health plan or government auditors. [Read More]
Physician News
Neurosurgeon finishes surgery while having a heart attack - March 26, 2009
Beth Israel doctor dozed during surgery, report says
Boston Globe - March 25, 2009
Physician Groups suing WellPoint over out-of-network payments
Hartford Courant - March 26, 2009
Downturn adds a wrinkle to cosmetic procedures
Wall Street Journal Health Blog - March 26, 2009

Audio Conferences/Webcasts
May 12, 2009: Service Lines Strategies Workshop: Cardiovascular Physician Alignment
April 28, 2009: Compensation Packages to Recruit and Retain Physicians in Today's Economy
April 20, 2009: Service Lines Strategies Workshop 2009: Joint Replacement
On Demand: 5 Ways to Improve the Patient Experience at Your Hospital
From HealthLeaders Magazine
SOS: Public Hospitals
HealthLeaders March 2009
On the brink even during good economic times, many public hospitals are operating in technical insolvency amid a painful recession. But they can take heart from following the example of two that have managed well. [Read More]
Service Line Management
Beyond Obstetrics
A changing female demographic has created new opportunities for hospitals to grow the women's health service line into much more than just labor and delivery. [Read More]
PhysicianLeaders Forum

Athletic Trainers Fill Niche as Physician Extenders: Marjorie J. Albohm, president of the National Athletic Trainers' Association, makes the case for using athletic trainers as physician extenders in some primary care and specialty physician practices. [Read More]
Audio Feature

Physician Leaders Survey: Max Reiboldt, CEO of The Coker Group, offers insights on the HealthLeaders Media Industry Survey 2009, discussing physician recruitment and retention trends. [Listen Now]

Sponsor PhysicianLeaders

Contact Lisa Brown, Director of Integrated Sales, at or call 781.639.1872.
Resources From HealthLeaders Media

Improve patient satisfaction, CAHPS scores, and quality with the strategies and tools in Physician Entrepreneurs: The Quality Patient Experience.
Learn how to harness the power of a large organization, either by expanding the practice or partnering with hospitals, private investors, or other physician groups, with Physician Entrepreneurs: Strength in Numbers.
Read about the latest business strategies to help you grow beyond traditional practice models in Physician Entrepreneurs: Going Retail.
Start marketing your practice or refine your existing marketing program with Physician Entrepreneurs: Marketing Toolkit, a new HealthLeaders Media book that combines expert tips with marketing samples, tools, forms, and checklists that will help grow your practice.
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