HealthLeaders Media Marketing Weekly - January 21, 2009 | Overcome Your Fears about Community Benefit Reporting and form 990H
View as a Webpage | Subscribe for Free
Overcome Your Fears about Community Benefit Reporting
And Form 990H

Gienna Shaw, for HealthLeaders News

I've been doing a lot of research about the newly revised IRS form 990H lately, trying to gauge how prepared healthcare organizations and marketers are for the latest government push to take transparency to yet another new level. I've found there are many different ways that hospitals are getting ready. And a few reasons why they haven't yet developed a strategy. [Read More]
  January 21, 2009

Editor's Picks
New resources for marketers and leaders
Exciting news from HealthLeaders Media: We've launched a new blog for healthcare marketers and another for Healthcare leaders. The marketing blog is called MarketShare. As the name implies, we hope that healthcare marketing professionals will use this space to share ideas, inspiration, and advice. The site will feature guest bloggers, audio interviews, video clips, examples of campaign collateral, links to sources, resources, and stories, and more. Please visit and let me know what you think. And don't forget to check out the new leadership blog, Lead Time. [Read More]
We need your feedback
Help a reporter out, won't you? Take our brief, seven-question survey for healthcare marketers and you could win a year's worth of HealthLeaders Media marketing Webcasts—free. With budgets tightening, $3,000 worth of professional development sure could come in handy. Plus, it will help us offer Webcasts on the topics that are most important to you. Please take five minutes to complete the survey. You can also check out our current lineup of Webcasts, which are available live and on-demand from the HealthLeaders Media Web site. [Take the Survey]
Health 2.0: The water is fine
The first podcast Mayo Clinic ever posted was listened to 76,000 times in one month. And that was four years ago. Now the health system has more than 3,000 Facebook friends and its own YouTube channel. Mayo isn't the only health organization breaking into Health 2.0: The American Red Cross is popular on Twitter, Partners and CIGNA both are active in virtual world Second Life, and doctor's are networking with each other on Medscape. So where does your organization fit in? Anywhere, really. Most social media accounts are free and are pretty user friendly. Mayo said it cost less than $1,500 to implement all of its social media. Now that's got to be raking in some serious ROI. [Read More]
Campaign Spotlight
Sweet Emotion
Watch the video.
Let's face it, there's a time and a place for the "before and after" bariatric surgery campaign. That time isn't now—at least not for the team at St. Joseph Health System. St. Joseph, located in Lexington, KY, saw the before and after approach and thought, "been there, done that." Setting out to find a more effective approach, they discovered just how touching, truthful, and successful the emotional side of bariatric surgery could be. [Read More]
Calendar of Events
Webcasts/Audio conferences

1/28/09: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

2/24/09: Form 990H: Act Now to Protect Your Reputation

On Demand: Proving Real ROI: The Bottom-Line Impact of Your Healthcare Marketing

On Demand: Use Call Centers to Grow Market Share and Measure Marketing ROI

On Demand: Marketing to Physicians: Increase Referrals and Grow Market Share

On Demand: Marketing Obstetrics: Strategies for Service Line Campaigns
From HealthLeaders Magazine
Flat-World Healthcare

Globalization is no longer an uncertain trend in the distant future. U.S. providers must refine their organizational strategy to compete in a marketplace that is broader than ever before. [Read More]
Service Line Management
A Spinal Shift

As minimally invasive procedures consume a larger portion of spinal care, provider organizations have many opportunities—and challenges—in an increasingly outpatient service line. [Read More]
Marketing Forum

Using Report Cards to Tell Your Hospital's Quality Improvement Story: The hospital industry is in the middle of a storm—a "quest for quality" storm. As government and other industry groups continue to make changes and issue mandates aimed at improving care practices and quality in America, hospitals need to closely look at report cards as a tool to document their course through the storm, toward improvement and best possible care, says contributor Veronica Hunt. [Read More]
Audio Features

Diane Stover of Memorial Hospital and Health System in South Bend, IN, talks about how healthcare organizations can benefit from conducting "innovisits" with companies in other industries. [Listen Now]
Patsy Metheny, an independent community benefit consultant, talks about the role of hospital and health system marketers in reporting community benefit activities. [Listen Now]
Sponsor HealthLeaders Media Marketing Weekly

Contact Lisa Brown, Director of Integrated Sales, at or call 781.639.1872.
Marketing Resources From HealthLeaders Media

What can healthcare learn from other industries? Plenty.
Are you ready for IRS form 990H?
Boomers, women, millennials, and more: Learn how to reach them with this guide to niche markets.
Get ready to be inspired: Check out the 2008 edition of Hospital Campaigns That Work.
Free download: A Marketer's Guide to Market Research.
How transparent are you? Use these case studies from healthcare organizations across the nation to benchmark your efforts.
MAGAZINE   |   NEWS   |   TERMS OF SERVICE   |   PRIVACY POLICY © 2009 HealthLeaders Media
If you prefer not to receive this email newsletter, you can unsubscribe here
HealthLeaders Media Marketing Weekly is a division of HealthLeaders Media ©2009
5115 Maryland Way
Brentwood, TN 21027
Serving the business information needs of healthcare executives and professionals.