HealthLeaders Media Marketing Weekly - January 7, 2009 | 100 Ways for Hospitals, Health Systems to Twitter
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100 Ways for Hospitals,
Health Systems to Twitter

Gienna Shaw, for HealthLeaders News

Several times I've heard experts talk about how hospitals can use new media for promotion and public relations. The advice: Get on Facebook, start a blog, post to YouTube. And I'm always left wondering—OK, then what? So let's get specific. Since I started posting on Twitter, I've been watching several different hospitals and health systems to see what they're up to. And, wow, are they doing some cool stuff. [Read More]
  January 7, 2009

Editor's Picks
Don't click "Ignore" on social media
The ROI of a company having a social media presence has been much debated lately. There's a lot of a gray area when it comes to attributing revenue to an online networking site. But instead of worrying about the return on investment, this Marketing Profs article warns, marketers should realize the consequences of the return of ignoring. This article contains links to YouTube videos of marketers discussing the merits of creating social media presence and the downfalls of remaining ignorant of the marketing method. The message: don't be afraid of testing the online networking site waters. [Read More]
Lessons on customer service in a crisis
While the November terrorist attacks on the Taj Mahal Palace and Tower were horrifying, one small consolation is that we can all learn a lesson from how the hotel responded. This blogger writes that the quick thinking and selflessness of the hotel workers proved that hiring a great staff leads to great service and often, as in this case, much more. "The people of Taj—on the frontline and those behind the scenes—demonstrated true passion through their unyielding service to the guests," the blogger writes. "They earned their trust and loyalty and their service was highly commended and rewarded." [Read More]
Marketing advice: Don't stop marketing
Everyone is saying you shouldn't cut marketing in tough financial times. But is anyone following the advice? Anyway, here's more fuel for the argument against going dark. In this video, Mark Gambill, chief marketing officer of tech firm CDW, warns big marketers to resist the knee-jerk inclination to slash marketing budgets. He also offers his observations and advice for the coming year. [Read More]
More marketing advice: Stop talking so much
Do you make your marketing job too hard? Maybe it's time to simplify. Marketers "look at tools like standard size postcards and try to find ways to tell people absolutely everything about our business within those tiny size constraints," writes this blogger. "The best thing to do, though, is focus on one message and one call to action only and make sure that both are clear." [Read More]
Campaign Spotlight
See the Big Picture
Click to view PDF version.
When quality concerns become top of mind for consumers for your facility it may be time to take a step back and reassess. When Owensboro (KY) Medical Health System found it was facing a similar situation, it knew it was time to make some changes. After bringing in a new CEO and COO the health system decided to launch a campaign that had the community and a bigger picture in mind. [Read More]
1/28/09: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

On Demand: Proving Real ROI: The Bottom-Line Impact of Your Healthcare Marketing

On Demand: Use Call Centers to Grow Market Share and Measure Marketing ROI

On Demand: Marketing to Physicians: Increase Referrals and Grow Market Share

On Demand: Marketing Obstetrics: Strategies for Service Line Campaigns
From HealthLeaders Magazine
20 People Who Make Healthcare Better

In our annual HealthLeaders 20, we offer profiles of individuals who are making a difference in today's complex healthcare world. [Read More]
Service Line Management
Here Come the Seniors

The influx of baby boomer patients promises to increase the already high demand for senior services. But the prospect of expanding a service line that relies so heavily on Medicare has some hospital leaders jittery. [Read More]
Marketing Forum

Using Report Cards to Tell Your Hospital?s Quality Improvement Story: The hospital industry is in the middle of a storm—a "quest for quality" storm. As government and other industry groups continue to make changes and issue mandates aimed at improving care practices and quality in America, hospitals need to closely look at report cards as a tool to document their course through the storm, toward improvement and best possible care, says contributor Veronica Hunt. [Read More]
Audio Features

Diane Stover of Memorial Hospital and Health System in South Bend, IN, talks about how healthcare organizations can benefit from conducting "innovisits" with companies in other industries. [Listen Now]
Patsy Metheny, an independent community benefit consultant, talks about the role of hospital and health system marketers in reporting community benefit activities. [Listen Now]
Sponsor HealthLeaders Media Marketing Weekly

Contact Lisa Brown, Director of Integrated Sales, at or call 781.639.1872.
Marketing Resources From HealthLeaders Media

What can healthcare learn from other industries? Plenty.
Boomers, women, millennials, and more: Learn how to reach them with this guide to niche markets.
Get ready to be inspired: Check out the 2008 edition of Hospital Campaigns That Work.
Free download: A Marketer's Guide to Market Research.
How transparent are you? Use these case studies from healthcare organizations across the nation to benchmark your efforts.
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