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Subspecialization During a Shortage
Elyas Bakhtiari, Managing Editor

The trend toward subspecialization has benefited the healthcare industry as a whole in many ways. As treatments have become more complex, highly-focused specialists have been able to expand their respective fields of knowledge and improve patient care. But has specialization in medicine gone too far? [Read More]
  June 5, 2008

Editor's Picks
E-prescribing tied to reimbursement fix
I mentioned the rumors in my column a couple of weeks ago, and this Boston Globe article confirms it: Legislators want to attach e-prescribing requirements to a bill that would stop the upcoming 10.6% cut in Medicare payments to physicians. Under the proposal, doctors would receive 2% bonuses beginning next year for using e-prescribing technology, and doctors who don't adopt it by 2011 would see a 1% pay cut, which would expand to 2% by 2013. That's reasonable enough, and it sure beats a 10.6% pay cut today. [Read More]
FTC intervenes in retail clinic battle
The Federal Trade Commission has criticized legislation in Illinois that would place limits on the state's retail clinic industry. The bill, which is backed by the Illinois State Medical Society, would prohibit payers from negotiating copays with retail clinics and includes a number of other restrictions, with possible exemptions for clinics owned by hospitals and physicians. In a 12-page letter, the FTC said the legislation went too far and would "excessively restrict retail clinics to the detriment of Illinois healthcare consumers." [Read More]
Med schools get failing grades on industry ties
The relationship between pharmaceutical companies and doctors/medical students has been a hot topic lately. A new ranking by the American Medical Student Association suggests most schools don't adequately police money, gifts, and drug samples given to doctors and trainees—only seven of 150 schools received an A grade. This debate is heating up, and as I've said before, we'll probably see more aggressive legislative approaches (similar to Massachusetts') to limiting the industry ties. [Read More]
Capitalizing on an EMR
Many physicians are still skeptical about the economics of an EMR investment, so it's nice to hear about practices that are able to make it work. Technology Editor Gary Baldwin has three stories this week about practices that "trimmed expenses, enhanced revenues, and expanded productivity by judicious use of clinical IT and other technological tools." [Read More]
Business Rx
Weigh the pros and cons of outsourced billing:
Physicians and practice managers may sometimes feel like they are running after dimes and nickels. However, the cost of collecting those coins can quickly add up, especially if you do not have an efficient billing system, which is why some medical practices decide to outsource their billing. [Read More]
Physician News
North Carolina doctors fight malpractice Web site
Raleigh News & Observer - May 29, 2008
Rising number of temporary doctors
Chicago Tribune - June 3, 2008
Study questions value of ICU physicians with special training
Pittsburgh Post-Gazette - June 3, 2008
Are doctors to blame for low health literacy?
Washington Post - May 30, 2008
June 17, 2008: Physician Alignment Strategies: Choose the Right On-call Compensation Model for Your Hospital
June 12, 2008: Marketing your physician practice: A guide to growth
On Demand: Retention strategies to keep top physicians
On Demand: Service Line ROI: Financial decision-making to grow your physician practice
From HealthLeaders Magazine
Shared Success
HealthLeaders May 2008
Crafting a true partnership—often with a perceived competitor—is a complex task. Here's how some hospitals are doing it. [Read More]
PhysicianLeaders Forum

The ROI of Locum Tenens: Contributor Joseph Caldwell, president of Staff Care, takes a look at the costs and benefits—both obvious and indirect—of locum tenens physicians, who are becoming an increasingly vital part of the patient care process. [Read More]
Audio Feature

Simplifying Results: In this preview of the June 12 HealthLeaders Media audioconference: Marketing Your Physician Practice: A Guide to Growth, Patrick Buckley, CEO of PB Healthcare Business Solutions, and author of Physician Entrepreneurs: Marketing Toolkit discusses how to simplify the various components of a marketing campaign by creating easy-to-use tools. [Listen Now]
Sponsor PhysicianLeaders

Contact Lisa Brown, Director of Integrated Sales, at or call 781.639.1872.
Resources From HealthLeaders Media

There's more to marketing your physician practice than a clever ad; learn about the up-front research and the simple but effective tools needed to develop, track, and measure a strategic marketing plan during our June 12 audioconference.
Keep up with the latest physician compensation news and analysis with a monthly subscription to Physician Compensation & Recruitment.
Read about the latest business strategies to help you grow beyond traditional practice models in Physician Entrepreneurs: Going Retail.
Start marketing your practice or refine your existing marketing program with Physician Entrepreneurs: Marketing Toolkit, a new HealthLeaders Media book that combines expert tips with marketing samples, tools, forms, and checklists that will help grow your practice.
Find practice-management ideas in The Doctor's Office, a monthly newsletter.
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