HealthLeaders Media PhysicianLeaders - May 29, 2008 | Physician, Market Thyself View as a Webpage | Subscribe for Free
Physician, Market Thyself
Elyas Bakhtiari, Managing Editor

It wasn't long ago that many physicians considered "marketing" a dirty word. Most doctors choose the field of medicine because of an interest in patient care, so it's not surprising that some would find the concept of selling or pushing their services to be in conflict with the Hippocratic oath. But times have changed. [Read More]
  May 29, 2008

Editor's Picks
Doorknob diagnoses
In this New England Journal of Medicine piece, Perri Klass, MD, recounts a "doorknob moment"—when a patient reveals relevant information or asks a question as the doctor is heading out the door. Sometimes it's anxiety or embarrassment that makes a patient wait until the end of an exam to bring up an issue, but as Klass notes, these moments can cause physicians a lot of stress. It's tough to completely change patient behavior, but I wonder if any practices have found effective procedures for reducing these doorknob moments. Have you? [Read More]
Doc sues hospital, claiming retaliation
An obstetrician and gynecologist is suing Memorial Hospital Los Banos (CA), claiming the hospital retaliated against him because he complained to the state about their standard of care. The hospital was reprimanded by the California Department of Health Services after the physician filed a complaint about care conditions in 2004, and he claims that the hospital retaliated by giving him bad recommendations when he tried to get another job. If true, the hospital should be held accountable. Doctors shouldn't fear punishment for trying to improve a facility's quality of care. [Read More]
Free trade in healthcare
This Wall Street Journal opinion piece takes a look healthcare reform and argues that "free trade" for doctors (i.e., allowing more foreign-trained physicians into the United States) is essential to any reform efforts. The authors criticize Democrats Hillary Clinton and Barack Obama for their "antipathy to foreign trade", but there are also some obstacles on the other side of the aisle in the form of restrictions on immigration that they overlook. We'll need foreign physicians more than ever as the shortage intensifies, and both parties need to recognize their value and develop policies to boost their numbers. [Read More]
Web can sicken doctors' careers
There have been a lot of articles about online physician ratings recently, but I found this one particularly interesting because of how it illustrates the possible negative aspects. After a patient was unhappy with a cosmetic nose surgery, she filed a complaint against the physician with the state's medical board and consulted a lawyer about a malpractice suit. She didn't have success with either of these, so she turned to an online rating Web site and wrote a negative, but what she deemed honest, review of the doctor. Patients should have ways for addressing poor care episodes, but it is concerning that patients can turn to this unregulated outlet when "official" forms of discipline fail. [Read More]
Business Rx
Learn Customer Service Lessons From Disney:
Have you ever considered modeling your patient satisfaction goals after some of the best customer service providers in the country, such as the Walt Disney Company? Many of Disney's techniques for boosting customer satisfaction can be applied to healthcare organizations. [Read More]
Physician News
Where have all the doctors gone?
Boston Globe - May 27, 2008
Electronic prescriptions gain ground
New Orleans Times-Picayune - May 27, 2008
Newly insured outpace available doctors in Massachusetts
Boston Globe - May 29, 2008
Doc slammed with $20.5 million in damages after lipo death
Philadelphia Daily News - May 29, 2008
June 17, 2008: Physician Alignment Strategies: Choose the Right On-call Compensation Model for Your Hospital
June 12, 2008: Marketing your physician practice: A guide to growth
On Demand: Retention strategies to keep top physicians
On Demand: Service Line ROI: Financial decision-making to grow your physician practice
From HealthLeaders Magazine
Shared Success
HealthLeaders May 2008
Crafting a true partnership—often with a perceived competitor—is a complex task. Here's how some hospitals are doing it. [Read More]
PhysicianLeaders Forum

The ROI of Locum Tenens: Contributor Joseph Caldwell, president of Staff Care, takes a look at the costs and benefits—both obvious and indirect—of locum tenens physicians, who are becoming an increasingly vital part of the patient care process. [Read More]
Audio Feature

Community Relations: Julie Wright, CEO of Sound Family Medicine, a 28-provider practice in Puyallup, WA, discusses the importance of understanding current and future patient needs and disease trends within a community or service area. Hear more about Wright's strategies June 12 during a HealthLeaders Media audioconference, Marketing Your Physician Practice: A Guide to Growth. [Listen Now]
Sponsor PhysicianLeaders

Contact Lisa Brown, Director of Integrated Sales, at or call 781.639.1872.
Resources From HealthLeaders Media

There's more to marketing your physician practice than a clever ad; learn about the up-front research and the simple but effective tools needed to develop, track, and measure a strategic marketing plan during our June 12 audioconference.
Keep up with the latest physician compensation news and analysis with a monthly subscription to Physician Compensation & Recruitment.
Read about the latest business strategies to help you grow beyond traditional practice models in Physician Entrepreneurs: Going Retail.
Start marketing your practice or refine your existing marketing program with Physician Entrepreneurs: Marketing Toolkit, a new HealthLeaders Media book that combines expert tips with marketing samples, tools, forms, and checklists that will help grow your practice.
Find practice-management ideas in The Doctor's Office, a monthly newsletter.