HealthLeaders Media PhysicianLeaders - April 17, 2008 | Physician 2.0 View as a Webpage | Subscribe for Free
Physician 2.0
Elyas Bakhtiari, Managing Editor

Physicians sometimes get a bad rap when it comes to technology because of low adoption rates for electronic medical record systems, e-prescribing, and other practice-enhancement technologies, but it's typically cost barriers, not a Luddite aversion to technology, behind physicians' reluctance to wire their practices. [Read More]
  April 17, 2008

Editor's Picks
Doctors took credit for ghostwritten articles
This New York Times article takes a look at how Merck passed off marketing as legitimate research by ghostwriting dozens of research studies for a best-selling drug, then lining up prestigious doctors to put their names on the reports before publication. In a recent editorial, Journal of the American Medical Association editors, who published the original expose, rightly chastised the doctors involved, the drug companies, as well as the journal editors who agreed to publish the ghostwritten articles. [Read More]
Questioning the physician shortage
This Wall Street Journal blog post revisits the debate about physician shortages by highlighting arguments that patient satisfaction and outcomes aren't significantly better in places with more doctors per capita. With more than 18 credible reports concluding that doctor shortages exist or soon will, we should be past the point of debating the existence of shortages. But the critics raise a valuable point: "The physician supply per capita grew significantly between 1979 and 1999--but 80% of the new docs settled in areas where physician supply was already high." Adding new doctors to the work force won't do much good if we can't get them into the specialties and rural areas that need them most. [Read More]
Dealing with digitally-empowered patients
Following up on his November Time magazine article, "When the Patient is a Googler," Scott Haig, MD, recently moderated a roundtable with four orthopedic surgeons about how to deal with the digitally-empowered patient. Some physicians viewed digital empowerment as a good thing ("A well-educated patient is easier to treat."), others raised concerns about know-it-all patients ("If you resist their self-selected diagnosis or treatment plan, he or she can resent you for not jumping onto the Internet 'team' that is caring for their problem."). The entire discussion is well worth a read. [Read More]
Doc: Reject insurers to achieve manageable workload
In this opinion piece published in the Los Angeles Times, internist Albert Fuchs discusses how his practice turned around when he began rejecting insurers until his workload was manageable. The problem, he says, is that doctors offer their services below market value, a handicap that is exacerbated by insurance middlemen dictating price. Physicians also need more business training, he says. "Even the best medical schools give short shrift to practice management. So a doctor can emerge as a skilled diagnostician without a clue how to run a business that serves consumers." [Read More]
Business Rx
Make your Web site patient-friendly
When planning your Web site design, begin by searching a few other physician practice Web sites in your immediate area. Note the features of the site that appeal to you, as well as those areas that would not work for your practice. [Read More]
Physician News
OIG issues open letter to providers about self disclosure
Office the Inspector General - April 17, 2008
Doctors got off lighter in UCLA snooping case
Los Angeles Times - April 14, 2008
AMA calls for more physician training in treating elderly
American Medical Association - April 15, 2008
FL doctor agrees to pay $7 million to settle fraud lawsuit
South Florida Sun-Sentinel - April 15, 2008

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From HealthLeaders Magazine
Faith in the Hospital
HealthLeaders April 2008 In a shifting healthcare world, faith-based systems face a new set of challenges in their quest to stay true to their mission. [Read More]
PhysicianLeaders Forum

The Physician Empowerment Movement: Contributor Richard L. Reece, MD, says physicians are fed up with reimbursement struggles and being left out of discussions about healthcare reform and are beginning to organize and find their collective voice. [Read More]
Audio Feature

MinuteClinic: Physician Collaboration: James Hartert, MD, MS, Chief Medical Officer for MinuteClinic, was a keynote speaker at the Yale School of Management Healthcare 2008 Conference and later spoke with HealthLeaders Media Managing Editor Bob Wertz about the collaborative approach the convenient care clinics seek with physician practices. Check in next week for Part 2 of the series, which covers nurse practitioner versus physician-staffed models for convenient care clinics. [Listen Now]
Sponsor PhysicianLeaders

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Resources From HealthLeaders Media

Keep up with the latest physician compensation news and analysis with a monthly subscription to Physician Compensation & Recruitment. Get a free issue of PCR today to see what you've been missing.
Start marketing your practice or refine your existing marketing program with Physician Entrepreneurs: Marketing Toolkit, a new HealthLeaders Media book that combines expert tips with marketing samples, tools, forms, and checklists that will help grow your practice.
Read about the latest business strategies to help you grow beyond traditional practice models in Physician Entrepreneurs: Going Retail.
Find practice-management ideas in The Doctor's Office, a monthly publication.
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