HealthLeaders Media Marketing Weekly - February 13, 2008 | What Works For You?
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What Works For You?
Gienna Shaw, for HealthLeaders News

We hear a lot these days about cutting through the clutter and the rise in consumerism, especially in healthcare marketing. Competition for market share among hospitals and other healthcare organizations has become cutthroat in some areas. And, slowly but surely, patients are paying more attention to issues of cost and quality. So what do you do when a potential patient or referring physician is being bombarded with information from your competitors? How do you stand out in the crowd? [Read More]
  February 13, 2008

Editor's Picks
The death of television
A quote in last week's column to the effect that television as we know it will be dead in five years drew lots of response--some of it expressing skepticism. But if you note that the quote includes the words "as we know it," the prediction starts to make a little more sense. One harbinger of a coming transformation: Some agencies are using the writers' strike as an opportunity to push for changes in the way networks sell ads. [Read More]
Changing channels
Here's another article that suggests there are changes in store for the vast wasteland: Viewers may be turning from the TV to the Internet. A recent poll shows consumers are spending more time on the Internet since the Writers Guild strike began. [Read More]
A sensitive issue
Marketing health services for overweight patients has always been tricky for healthcare marketers. Whether the pitch is for support services and education or bariatric surgery, it has to be done in a sensitive manner. At some point, though, you have to stop worrying about hurting feelings and give priority to the health of overweight and obese patients. In Britain, arguments over a national anti-obesity campaign are stalled because the groups involved couldn't agree on an appropriate logo and or how the program should be run. Meanwhile, the people who need the program aren't being helped. [Read More]
Campaign Spotlight
Valentines From The Digital Generation
Click to view PDF version. A unique fundraising initiative has children at Duke Children's Hospital & Health Center in Durham, NC, entertained and happy this Valentine's Day. TAP Interactive, an interactive media marketing and promotional division of Themis Group in Durham, took a fresh approach to a Valentine's Day themed fundraising event. [Read More]
Calendar of Events

3/19/08: Marketing Cardiology: Strategies for Service Line Campaigns

4/3/08: Beyond the Blog: Communicate and Connect with Today's Healthcare Consumers

3/2/08: Physician Strategies Summit, Los Angeles

4/6/08: National Forum on Customer Based Marketing Strategies, Phoenix

Sponsored Headlines From AT&T

Enabling Healthcare after a Disaster: AT&T enables healthcare after a disaster.

Implementing a Wireless LAN: Successful WLAN implementation is all about balance.

IP Networks Boost Secure Health Communications: AT&T provides secure communication to keep healthcare moving forward.

Optical Networks: Closing the gap between patient and caregiver.

Q&A: Critical Steps in Ensuring Business Continuity: Consult this guide to learn how your company can ensure continuity.

Transition to Digital: More and more hospitals are going paperless.

Trend Report--Dialing Long Distance for Healthcare: Telemedicine makes care accessible when and where it's needed.

Healthcare 2015: Win-win or lose-lose? The current paths of many healthcare systems around the world will become unsustainable by 2015. Healthcare systems that fail to transform will likely require immediate and major forced restructuring. There is a more positive scenario that will require new levels of accountability, tough decisions and hard work.

Healthcare 2015 and U.S. health plans: New roles, new competencies: The U.S. healthcare system is on an unsustainable path. Health plan providers must help shape and lead the healthcare transformation or risk being marginalized.

In the interest of the patient: This paper explores how by collaborating and sharing data, the pharmaceutical and healthcare industries can realize the full value of the information they collect--and improve patient treatments.

From HealthLeaders Magazine
Why Is The ED Such A Pain?

The emergency department has a culture all its own with a unique set of challenges to match. It's also your hospital's window to the community. So you'd better make it work. [Read More]
Marketing Forum

Patient Safety: On the Marketing and Strategic Radar Screen: Why should safety be of concern to marketers? Your effectiveness at promoting your institution as the preferred choice for patients, physicians, and payers--and as an employer of the best providers--is at risk if medical errors put patients in peril. [Read More]
Audio Feature

MemorialCare CEO Barry Arbuckle speaks on the financial strategy panel at HealthLeaders Media's Top Leadership Teams event about a nursing program his system developed in conjunction with a local university. The program has helped MemorialCare save large expenditures in registry and travel nursing costs. [Listen Now]
Sponsor HealthLeaders Media Marketing Weekly

Contact Lisa Brown, Director of Integrated Sales, at or call 781.639.1872.
Marketing Resources From HealthLeaders Media

There's a lot more to online healthcare marketing than blogs.
Stand out: marketing your cardiology service line.
Are you ready to answer the call?
In living color: See full-color samples of hospital campaigns that work.
Beyond the billboard: A Marketer's Guide to Brand Strategy.
From HIPAA to ROI: Hone your healthcare marketing skills.
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