HealthLeaders Media Marketing Weekly - February 6, 2008 | Not-So-Super Ads
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Not-So-Super Ads
Gienna Shaw, for HealthLeaders News

I'm not much into football, but every year I do tune into the Super Bowl. Thing is, I usually read a book while the players are on the field, and only pay attention to the action that really interests me: the ads. This year I should have just stuck with my book. OK, I laughed a couple of times during the commercial breaks. Hit rewind on the TiVo remote once or twice. But overall, it was a pretty lackluster showing. [Read More]
  February 6, 2008

Editor's Picks
Panda ad has a dull edge
One of my least favorite Super Bowl ads, a spot for, is drawing criticism because the cartoon panda bears it featured spoke with a Chinese accent. The ad created by the company's CEO, Vinod Gupta, has been pulled. "We never thought anyone would be offended," Gupta told the New York Times. "The pandas are Chinese," he said. "They don't speak German." The article also describes previous controversial spots that were later pulled, and points to "increasing consumer sensitivity to marketing messages." [Read More]
Health club ad has a double edge
In Boston, an ad for a health club that depicted nuns--one of them with her habit hitched up to reveal a garter--sketching a nude man (visible from behind) stirred controversy and angered Catholics. The end result? The ad was shown on all the local news stations and reprinted online and elsewhere. The health club made so many headlines that, for a few days at least, it became a household name. What do you think: Is it true that there's no such thing as bad publicity? [Read More]
Docs star in online videos
It seems fair to say that the average hospital patient probably does not know what balloon kyphoplasty is. And if they do, they more than likely think the advanced medical procedure can only be done at one of the world renowned hospitals in downtown Boston. Framingham, MA-based MetroWest Medical Center, located west of the city, is aiming to change those perceptions with a new series of videotaped medical procedures that began airing on its Web site late last year. [Read More]
Measuring PR efforts important, pros say
A new survey of public relations professionals shows many are concerned with measuring and tracking their efforts. Sixty percent of respondents said they internally track and quantify public relations efforts. And 75 percent said tracking news about their organization is "very important." [Read More]
Campaign Spotlight
Heart Warming
Click to view PDF version. A nonprofit foundation's 5th annual fundraising event is sure to warm some hearts and some hands this month. An affiliate of Children's Memorial Hospital and Comer Children's Hospital at the University of Chicago, the Little Heroes Pediatric Cancer Research Foundation (formerly known as Friends For Steven Pediatric Cancer Foundation), which is run by parents of children battling neuroblastoma, has raised more than $1.25 million for cancer research. [Read More]
Calendar of Events

3/19/08: Marketing Cardiology: Strategies for Service Line Campaigns

3/2/08: Physician Strategies Summit, Los Angeles

4/6/08: National Forum on Customer Based Marketing Strategies, Phoenix

Sponsored Headlines From AT&T

Enabling Healthcare after a Disaster: AT&T enables healthcare after a disaster.

Implementing a Wireless LAN: Successful WLAN implementation is all about balance.

IP Networks Boost Secure Health Communications: AT&T provides secure communication to keep healthcare moving forward.

Optical Networks: Closing the gap between patient and caregiver.

Q&A: Critical Steps in Ensuring Business Continuity: Consult this guide to learn how your company can ensure continuity.

Transition to Digital: More and more hospitals are going paperless.

Trend Report--Dialing Long Distance for Healthcare: Telemedicine makes care accessible when and where it's needed.

From HealthLeaders Magazine
Why Is The ED Such A Pain?

The emergency department has a culture all its own with a unique set of challenges to match. It's also your hospital's window to the community. So you'd better make it work. [Read More]
Marketing Forum

Patient Safety: On the Marketing and Strategic Radar Screen: Why should safety be of concern to marketers? Your effectiveness at promoting your institution as the preferred choice for patients, physicians, and payers--and as an employer of the best providers--is at risk if medical errors put patients in peril. [Read More]
Audio Feature

Debbie Weil, author of The Corporate Blogging Book, spent a lot of time reading and studying CEO blogs. In this interview, Weil discusses corporate blogs and how healthcare leaders can make theirs more effective. [Listen Now]
Sponsor HealthLeaders Media Marketing Weekly

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Marketing Resources From HealthLeaders Media

Learn new marketing tactics for one of your hospital's most profitable service lines.
In living color: See full-color samples of hospital campaigns that work.
Move beyond brand basics with A Marketer's Guide to Brand Strategy.
Grow your healthcare marketing skills by adding one of these must-have books to your library.
Learn from the hospitals that know how to market to physicians.
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