HealthLeaders Media PhysicianLeaders - January 31, 2008 | Open for Business View as a Webpage | Subscribe for Free
Open for Business
Rick Johnson, Senior Editor

Launching a new clinic or private practice must give partners and practitioners a tremendous sense of accomplishment--especially when the organization's mission is to provide for the medically underserved. With this in mind, I wonder what it must feel like to be U.S. Navy Commander Dan Cornwell, FACHE. As part of the Embedded Provincial Reconstruction Team in Camp Fallujah, Iraq, Cornwell has worked to rebuild and increase the capacity of the Iraqi healthcare system. [Read More]
  January 31, 2008

Editor's Picks
Web site may change how patients pick physicians
The creators of, an online medical marketplace that debuted this month, want to do for healthcare what Travelocity did for airline tickets, according to this Washington Post article. Their Web site allows users to enter a procedure, an examination for a sprained ankle for example, and provides price comparisons and detailed profiles of physicians in the area. Whether providers and consumers buy in to this model remains to be seen, but one thing is clear: The business of medicine is getting more competitive, and this trend will likely continue as reimbursement cuts and rising costs put a financial squeeze on practices. [Read More]
Coalition offers doctors bonuses for creating medical homes
Bridges to Excellence, a coalition including large employers such as General Electric and Verizon Communications, is launching an initiative to pay physicians for creating medical homes--an approach that focuses on patient-centered, coordinated primary care. Under the pay-for-performance program, physicians can receive $125 annual bonuses for each patient covered by a participating employer and up to a maximum of $100,000 per year--significantly more than the 2-6 percent in bonuses physicians receive in typical pay-for-performance models. [Read More]
Internet helps doctor get back to basics
Want to get back to that old-fashioned family doctor style of practicing medicine? Going high-tech may be the answer. This Reuters article profiles Dr. Howard Stark, who moved most of his practice online two years ago. He answers e-mails in between patient visits, and although he doesn't charge for online consultations, it's allowed him to cut costs by eliminating office staff--he has no receptionist to answer the telephone and his waiting room is typically very quiet. It may not be for every physician, but for Stark it's a perfect mix of old and new practice styles. [Read More]
Are doctors too quick to blame obesity?
Physicians may let preconceptions about obese patients cloud their judgment or affect their demeanor, according to this Washington Post article. In many cases, it may be that physicians are concerned with the national obesity problem and opt for a "tough love" approach--which may not always be the best choice, particularly if patient satisfaction is a concern. But researchers have also found that physicians view obese patients negatively and that obese women are less likely to obtain cancer screenings, even though they have a higher risk for breast and cervical cancer. [Read More]
Business Rx
Who are your patients?
Identifying patient segments, as well as the characteristics and needs of various types of patients, can go a long way toward improving customer service and patient satisfaction. [Read More]
Physician News
Washington becomes fourth state to stop paying for errors
Office of Washington Gov. Chris Gregoire - January 31, 2008
Discontent spurs ER physicians to consider leaving St. Louis hospital
St. Louis Post-Dispatch - January 31, 2008
Lack of primary care physicians may derail healthcare reform
American Academy of Family Physicians - January 31, 2008
Levitt calls for speeding switch to electronic records
Des Moines Register - January 31, 2008

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From HealthLeaders Magazine
Why Is The ED Such A Pain?
HealthLeaders January 2008 The emergency department has a culture all its own with a unique set of challenges to match. It's also your hospital's window to the community. So you'd better make it work. [Read More]
PhysicianLeaders Forum

Tackling the Challenge of Physician-Hospital Relations (Part I): It sometimes seems that conflict is the fastest-growing product line in contemporary healthcare. In this two-part series, we provide a step-by-step approach to help medical staff leaders improve physician-hospital relations. [Read More]
Audio Feature

Why Physicians Leave: Brian McCartie, regional VP with Cejka Search, discusses physician turnover trends based on Cejka's annual physician retention survey.
Sponsor PhysicianLeaders

Contact Lisa Brown, Director of Integrated Sales, at or call 781.639.1872.
Resources From HealthLeaders Media

Keep up with the latest physician compensation news and analysis with a monthly subscription to Physician Compensation & Recruitment.
Read about the latest business strategies to help you grow beyond traditional practice models in Physician Entrepreneurs: Going Retail.
Find practice-management ideas in The Doctor's Office, a monthly newsletter.
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