3. Potential for Improving Patient Health: The top motivation for embarking on collaborative care, cited by 73% of respondents, is improving quality care. Some 91% of those who have not ruled out participation in collaborative care are at least slightly confident that the model will improve patient health with 75% at the moderately confident and very confident levels. "We know where traditional fee-for-service has the healthcare market: ever-increasing healthcare costs and ever-increasing utilization. We know that system." Says Richard Lopez, MD, CMO of Atrius Health in Newton, MA. Specifically, improving quality care was the number one motivation of survey respondents (73%), while managing care to control cost (54%) and maintaining and growing a patient base (34%) followed.