Marketing View:

Celebrity Partnerships Come with Rewards and Risks

International superstars and local heroes can elevate a hospital's brand, but healthcare marketers ought to proceed with caution.

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Top Stories

US judge grills lawyer defending Obama's healthcare law changes

Reuters, May 29, 2015

Bill would require CA doctors to check drug database

The Washington Times / Associated Press, May 29, 2015

New rule ignites fight over insurer profits

The Hill, May 28, 2015

Obamacare's big overhead costs to top $270B

CNBC, May 28, 2015

FL healthcare commission targets Medicaid costs, pushes for more hospital info

WFSU, May 28, 2015

Antitrust lawsuits target Blue Cross and Blue Shield

The Wall Street Journal, May 28, 2015

Opinion: Escalating cyberattacks threaten US healthcare systems

DarkReading, May 28, 2015

Four ICD-10 Fears, Decoded

Lena J. Weiner, for HealthLeaders Media, May 27, 2015

CFOs seek to avoid bite of health law's 'Cadillac tax'

The Wall Street Journal, May 27, 2015

GAO: Medicare-paid physicians decide how much money they make

The Daily Caller, May 27, 2015

Seeking breakthrough, FL Senate offers changes to its health plan

Bradenton Herald, May 27, 2015

Shriners Hospitals joins Mayo Clinic network to enhance physician collaboration

Tampa Bay Times, May 27, 2015

CentraCare tax filing reveals pay for execs, top docs

St. Cloud Times, May 27, 2015

Beacon Health victim of cyber attack, patient information exposed

South Bend Tribune, May 27, 2015

The Case for Strategic Partnerships

Philip Betbeze, for HealthLeaders Media, May 26, 2015

Obamacare exchanges help, but confused consumers are still spending too much

Yahoo! News / The Center for Public Integrity, May 26, 2015

States quietly consider Obamacare exchange mergers

The Hill, May 26, 2015

Fewer hospitals offer new moms free baby formula

CBS News / Associated Press, May 26, 2015

Opinion: Why we need design thinking in healthcare

InformationWeek, May 26, 2015

Ascension to raise pay to 'socially just' minimum wage

St. Louis Post-Dispatch, May 22, 2015

HEALTHLEADERS MAGAZINE

How can providers help consumers shop for healthcare services based on price and quality? Find out how in our May issue.


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