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Emotion Trumps Intellect in 'Fresh' Rebranding Campaign

"This is about emotional appeal and aligning our brand with a very resonant, visceral message that virtually everyone in this area can understand," says a hospital marketing executive about his organization's... Read More
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Top Stories

Supreme Court set to hear second major Obamacare challenge

Reuters, March 4, 2015

Obama strategy in health law case: Have no backup

The New York Times, March 4, 2015

Hospital sues Bank of America over million-dollar cyberheist

Krebs on Security, March 4, 2015

Mayo readies services to draw patients from China

MPR News, March 4, 2015

CA OKs Sutter Health HMO

The Press Democrat, March 4, 2015

Behind Supreme Court's Obamacare case, a secretive society's hidden hand

ProPublica, March 4, 2015

Obama defends lack of ’Plan B’ for Obamacare court case

Reuters, March 3, 2015

Majority in poll says SCOTUS should uphold Obamacare

The Hill, March 3, 2015

A short, visual guide to every ruling on Obamacare’s subsidies

Vox, March 3, 2015

Hospital rating systems differ on best and worst facilities

The New York Times, March 3, 2015

Most doctors agree to 'spread out' kids' shots, survey finds

NBC News, March 3, 2015

Survey: 67% of seniors want to access healthcare at home

Mobi Health News, March 3, 2015

Medicare Advantage Flash Points Center on Cuts and Stars

Christopher Cheney, for HealthLeaders Media, March 2, 2015

Economy boosts safety-net hospitals in states not expanding Medicaid

The Washington Post, March 2, 2015

Supreme Court's healthcare law ruling worries 34 states

TribLive.com / The Washington Post, March 2, 2015

The healthcare case: Fear and loathing at the Supreme Court

McClatchy Washington Bureau, March 2, 2015

Turlock's Emanuel, other CA safety-net hospitals struggle under ACA

Merced Sun-Star / CHCF Center for Healthcare Reporting, March 2, 2015

Opinion: Bringing healthcare to 'hospital desert'

The Miami Herald, March 2, 2015

Opinion: Retail could do to healthcare what Uber has done to taxis

VentureBeat, March 2, 2015

Biggest US health insurer tightens rules on hysterectomy coverage

The Wall Street Journal, February 27, 2015

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