Marketing View:

Johns Hopkins Digital Strategy Targets Patients from Afar

To increase awareness of Baltimore-based Johns Hopkins as an accessible medical destination, its marketing executives have used search engine and social marketing tactics, digital pre-roll and display, print, airport... Read More
View Archive

Top Stories

The Affiliation Option: Half Step or Future State?

Philip Betbeze, for HealthLeaders Media, September 4, 2015

U.S. moves to protect women, transgender people in healthcare

The Washington Post, September 4, 2015

Did forged signature clear way for dangerous medical device?

NBC News, September 4, 2015

More GA hospital mergers loom

The Augusta Chronicle, September 4, 2015

Bergen (NJ) hospital allegedly exposed workers to violent patients

NJ.com, September 4, 2015

Ochsner, Adeptus partner on stand-alone emergency rooms

The Advocate, September 4, 2015

West Jefferson Medical Center credit nosedives to junk status

Nola.com, September 4, 2015

Why build a hospital in a tsunami zone?

Jefferson Public Radio, September 4, 2015

Business Roundup: LifePoint, Carondelet Announce Separate Joint Ventures

John Commins, for HealthLeaders Media, September 3, 2015

Lahey, Beth Israel Deaconess in merger talks

The Boston Globe, September 3, 2015

Hospitals say Aetna-Humana deal endangers Medicare Advantage

Forbes, September 3, 2015

Why HCA's growth strategy doesn't look like everyone else's

Nashville Business Journal, September 3, 2015

MA 2014 health care spending rises faster than state goal

WBUR, September 3, 2015

Lawsuit: NC hospitals cheated Medicare out of millions

The Charlotte Observer, September 3, 2015

SSM Health announces plans for new $500M SLU hospital, ambulatory care center

St. Louis Post-Dispatch, September 2, 2015

Santa Clara County (CA) to sever $300M contract over hospital upgrade

San Jose Mercury News, September 2, 2015

Cedars-Sinai buys Marina Del Rey Hospital amid consolidation wave

Los Angeles Times, September 2, 2015

Vatican approves St. Francis-Trinity hospital merger

Hartford Courant, September 2, 2015

UCLA Health notifying 1,242 patients about stolen laptop containing personal health info

Los Angeles Daily News, September 2, 2015

NFP Hospitals' Outlook Upgraded to 'Stable'

John Commins, for HealthLeaders Media, September 1, 2015

HEALTHLEADERS MAGAZINE

How is healthcare trying to get patients actively involved in their care? Find out in the July/August issue of HealthLeaders Magazine


SPONSORED REPORTS
SPONSORED HEADLINES

SIGN UP

FREE e-Newsletters Join the Council Subscribe to HL magazine

SPONSORSHIP & ADVERTISING

100 Winners Circle Suite 300
Brentwood, TN 37027

800-727-5257

About | Advertise | Terms of Use | Privacy Policy | Reprints/Permissions | Contact
© HealthLeaders Media 2015 a division of BLR All rights reserved.