The ROI of Being Nice
Since, in the past, I've railed about poor customer service and dirty bathrooms, I figured this time I ought to give credit where credit is due.
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They’re back: Harry and Louise on health insurance
AP/Yahoo News, August 19, 2008
Texas Health Resources renaming 12 hospitals
Dallas Morning News, August 15, 2008
Marketers love conversation, unless the consumer starts it
Advertising Age, August 13, 2008
Heath Ledger's legacy for drug marketers
BrandWeek, August 13, 2008
Six reasons word-of-mouth doesn't work
MarketingProfs, August 13, 2008
Six lessons from the Olympics
Marketing Rounds, August 13, 2008
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Magazine: Boomer Truths
Here are five things you need to know if you want to convince boomers to choose your organization over your competitors. +
Gienna Shaw, for HealthLeaders Magazine
August 2008
Commentary: The New Doctor-Patient Relationship
Physicians have a lot to deal with in today's increasingly complicated and bureaucratic healthcare system. Unfortunately, that sometimes leaves little time to focus on the most important piece of the puzzle. +
Elyas Bakhtiari, for HealthLeaders Media
August 7, 2008
Commentary: Americans Want a Home
Many Americans are pushing for a new healthcare system, as most agree the existing structure is flawed. What consumers actually want is care coordination. +
Les Masterson, for HealthLeaders Media
August 13, 2008
Kaiser’s Olympic Launch
Kaiser Permanente premiered its fifth season of ads during the opening ceremonies of the 2008 Olympics with a message for the world: "Thrive."
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