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Johns Hopkins Digital Strategy Targets Patients from Afar

To increase awareness of Baltimore-based Johns Hopkins as an accessible medical destination, its marketing executives have used search engine and social marketing tactics, digital pre-roll and display, print, airport... Read More
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Top Stories

Business Roundup: LifePoint, Carondelet Announce Separate Joint Ventures

John Commins, for HealthLeaders Media, September 3, 2015

Lahey, Beth Israel Deaconess in merger talks

The Boston Globe, September 3, 2015

Hospitals say Aetna-Humana deal endangers Medicare Advantage

Forbes, September 3, 2015

Why HCA's growth strategy doesn't look like everyone else's

Nashville Business Journal, September 3, 2015

MA 2014 health care spending rises faster than state goal

WBUR, September 3, 2015

Lawsuit: NC hospitals cheated Medicare out of millions

The Charlotte Observer, September 3, 2015

SSM Health announces plans for new $500M SLU hospital, ambulatory care center

St. Louis Post-Dispatch, September 2, 2015

Santa Clara County (CA) to sever $300M contract over hospital upgrade

San Jose Mercury News, September 2, 2015

Cedars-Sinai buys Marina Del Rey Hospital amid consolidation wave

Los Angeles Times, September 2, 2015

Vatican approves St. Francis-Trinity hospital merger

Hartford Courant, September 2, 2015

UCLA Health notifying 1,242 patients about stolen laptop containing personal health info

Los Angeles Daily News, September 2, 2015

NFP Hospitals' Outlook Upgraded to 'Stable'

John Commins, for HealthLeaders Media, September 1, 2015

'Cadillac tax' could wreck popular medical accounts

Politico, September 1, 2015

The Obamacare 'fix' most likely to pass this Congress

National Journal, September 1, 2015

Brigham and Women's to cut 100 jobs as costs rise faster than revenues

The Boston Globe, September 1, 2015

Data transparency: What the numbers don't tell us about quality healthcare

U.S. News & World Report, September 1, 2015

$30,000-a-month treatments driving up GA healthcare bill

The Atlanta Journal-Constitution, August 31, 2015

Study names SRMC as one of 50 US hospitals with highest price markups

The Progress-Index, August 31, 2015

Cigna, Aetna hire lobbyists amid mergers

The Hill, August 28, 2015

MA hospitals report $1.2 billion in earnings

The Boston Globe, August 28, 2015

HEALTHLEADERS MAGAZINE

How is healthcare trying to get patients actively involved in their care? Find out in the July/August issue of HealthLeaders Magazine


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