Marketing View:

This Hospital's One-Word Brand Platform is Poised to 'Inspire'

Marketers made sure the message honors Florida Hospital's history in an authentic way that also represented its approach to mission-based care. And they communicated a parallel, targeted 'Inspired' message to staff.

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Top Stories

Health law's program to ease insurers' risks has shortfall, US officials say

The Wall Street Journal, October 2, 2015

Obamacare 'Cadillac tax': Who wants it, and who won't pay

CNBC, October 2, 2015

Healthcare companies are making a big blunder by not cranking up their social media presence

Business Insider, October 2, 2015

Doctors often uncomfortable soliciting donations from patients

Reuters, October 2, 2015

ICD-10: Post-Implementation Challenges

Lena J. Weiner, for HealthLeaders Media, October 1, 2015

Why Cleveland Clinic shares its outcomes data with the world

Harvard Business Review, October 1, 2015

PA insurance officials will review 'balance billing', October 1, 2015

Jefferson Parish may lease West Jefferson Medical Center to private operator

The New Orleans Advocate, October 1, 2015

BRF battles hospital takeover in federal, state court

The Shreveport Times, October 1, 2015

UAMS now sharing patient reviews of physicians

The Washington Times / Associated Press, October 1, 2015

Payers, Providers Debate Health Plan Consolidation Before Congress

John Commins, for HealthLeaders Media, September 30, 2015

Lawmakers pressure OMB, HHS for delay in MU Stage 3

Health Data Management, September 30, 2015

FL Gov. wants hospitals to publish pricing information on websites

The Tampa Tribune, September 30, 2015

Medicare's $30M ambulance-ride mystery

The New York Times / Associated Press, September 30, 2015

The social network where doctors swap gross pics of patients

Wired, September 30, 2015

A healthcare model in coal country

The Wall Street Journal, September 29, 2015

MA doctors join to vent frustrations with EHRs

WBUR, September 29, 2015

3 Health Systems, 3 Bundled Payment Models

Alexandra Wilson Pecci, for HealthLeaders Media, September 28, 2015

Horizon BCBSNJ Looks to Smooth Bumpy OMNIA Rollout

John Commins, for HealthLeaders Media, September 28, 2015

Ferretting out healthcare fraud in Florida and Detroit

Pittsburgh Post-Gazette, September 28, 2015


Industry stakeholders are trying new ways to deliver and pay for care, but the shift to value remains an unfinished journey. Find out more in the September issue of HealthLeaders Magazine



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