Audio Archive:
Preparing Providers for the Patient Engagement Journey

Donna Scott, Executive Director of Marketing Strategy at RelayHealth, discusses the challenges that providers will face in the era of patient engagement. She offers key focus points and tools to help medical professionals...


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What Can Your Hospital Learn from Other Industries?
December 23, 2008
Diane Stover of Memorial Hospital and Health System in South Bend, IN, talks about how healthcare organizations can benefit from conducting "innovisits" with companies in other industries.

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Prove ROI and Make Money
November 26, 2008
John Luginbill, speaker on the 12/16 Webcast Proving Real ROI: The Bottom-Line Impact of Your Healthcare Marketing, discusses why it is so difficult for marketers to prove ROI.

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Bringing Patients and Staff Together
October 23, 2008
New York Presbyterian Hospital's John Flanagan discusses how to engage patients and staff in the Planetree's model of patient-centered care through gift giving.

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Expect the Best
July 29, 2008
Bob Allen, vice president for public relations and government affairs at Crouse Hospital in Syracuse, NY, shares how his hospital's Expect the Best campaign helped the hospital grow its OB market share by 15%.

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Marketing to Boomers: Partnerships
July 1, 2008
Tom Campbell, Director of Marketing and Public Relations at Deborah Heart and Lung Center in Browns Mills, NJ, discusses how the hospital's partnership with a nationally-known celebrity chef helps attract baby boomers.

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A Service No One Wants
June 4, 2008
Julie Amor, director of marketing at the University of Kansas Hospital in Kansas City, KS, talks about why marketing oncology services is so hard for hospitals.

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A Call for Change
May 9, 2008
Rebecca Carl, chief marketing and community relations officer for Clarian Health in Indianapolis talks about her health system's recent campaign, A Call for Change.

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Branding: The New Old Strategy
April 28, 2008
Author and consultant Chris Bevolo talks about why the time is right for branding and answers the trickiest question of all: Is it possible to prove ROI on a branding campaign?

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Physician Satisfaction Online
April 2, 2008
Kathy Divis, president of Greystone.Net, talks about how hospitals can use different new media methods to reach out to medical staff and referring physicians.

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The Heart of a Good Campaign
March 11, 2008
Debbie Laughery, vice president of public relations for WakeMed Health Systems, describes the organization's "Listen to Your Heart" campaign, a winner at the 2007 HealthLeaders Media Marketing Awards.

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New Media is Here to Stay
March 4, 2008
Elizabeth Scott, associate vice president of marketing and eBusiness for Norton Healthcare, talks about some of the specific factors facilities should consider before embarking on a new media strategy.

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Red: The Color of Life
February 26, 2008
Kathy Lapacek, vice president of business development for Advocate Good Shepherd Hospital, describes the organization's "Red Shirt" campaign, a winner at the 2007 HealthLeaders Media Marketing Awards.

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