HealthLeaders Media PhysicianLeaders - August 6, 2009 | Why Physician Employment Is and Isn?t the Answer View as a Webpage | Subscribe for Free
Why Physician Employment Is and Isn't the Answer
Elyas Bakhtiari, Managing Editor

If you want an idea of where physician practice may be headed, listen closely to the comparisons of the best and worst providers in recent healthcare reform discussions. And what do the role models have in common? They all employ physicians, for starters. But while the case for employing physicians is compelling, in most places it's not that easy to implement. [Read More]
  August 6, 2009

Editor's Picks
Doctors asking patients to pay upfront
I've seen a few articles like this since last fall. Medical practices and clinics increasingly are asking people to pay their entire out-of-pocket charge as they are walking out after a visit. Patients who are uninsured also are being asked for money upfront or to sign up for a payment plan. For a practice trying to stay afloat during the downturn, collecting upfront makes sense. Physicians typically only recover half of what they're owed if they send a bill after the visit. [Read More]
New certification for doctors in obesity
In what may reflect a growing emphasis on wellness and prevention in U.S. healthcare, physicians will soon be able to become specialists in weight management. The Obesity Society and 10 other professional societies, including the American Diabetes Association and the American Academy of Pediatrics, are creating an Obesity Medicine Physician Certification for doctors who pass an examination on nutrition, exercise, psychology, and medicine. [Read More]
Wyeth busted for medical ghostwriting
New court documents have revealed that pharmaceutical company Wyeth paid ghostwriters to draft articles backing the use of hormone replacement therapy and then solicited top physicians to sign on as authors. The issue here isn't just ghostwriting—if the physicians thoroughly reviewed the research, a little editorial help is understandable. It's about transparency. Wyeth didn't disclose that it paid for the research or that the physicians were barely involved. Revelations like this make it increasingly difficult for physicians to have confidence in clinical research, even if it's peer-reviewed. [Read More]
Six doc groups launch viral reform campaign
A coalition of six physician groups—representing 450,000 mostly primary care doctors—has launched a campaign to back healthcare reform and urge patients to do likewise. Physician support, from the AMA and now these groups, is extremely valuable to backers of reform, as the public trusts physicians more than any other group on healthcare reform. But not all doctors support it. I'm reminded of a survey I came across last year showing a pretty strong inverse correlation between how much a specialty earns and whether its physicians were likely to support national health insurance. [Read More]
Business Rx
Survey: Not All Physicians Lose Under Capitation Contracts
Skeptical physician groups often say poor risk contract financial performance is the reason they stay away from capitation. However, a recent study found that poor results are not as common as has generally been believed. [Read More]
Physician News
Doctors in Cuba start over in the U.S.
New York Times - August 4, 2009
Lawmakers ask: What if patients shared in medical decisions?
Wall Street Journal Health Blog - August 4, 2009
Bariatric Study Raises Larger Issues of Healthcare Costs, Quality, and Consumerism
John Commins, for HealthLeaders Media - August 3, 2009
Eli Lilly's payments to doctors revealed
Wall Street Journal Health Blog - August 3, 2009

Audio Conferences/Webcasts
August 18: Advanced Service Line Marketing: New Orthopedics Growth Strategies
August 20: Service Lines Strategies Workshop 2009: Gastroenterology
On Demand: Service Line Strategies Workshop 2009: Spine Care

From HealthLeaders Magazine
Time For 'Dr. Next'?
HealthLeaders July 2009
Generation X and its life-balancing, tech-oriented, team-playing doctors is taking over. But what kind of healthcare will they give us? [Read More]
Service Line Management
Prepare for the Cancer Boom
Aligning the right cancer care team and utilizing the appropriate technology is essential for maintaining a patient-centered service line. [Read More]
PhysicianLeaders Forum

PBMs: An Unexpected Ally in Patient Care: Contributor Brian K. Solow, MD, explains how pharmacy benefit managers can alleviate physicians' administrative burdens and ensure quality care for patients. [Read More]
Audio Feature

ASPs and EHRs: Bob Coli, MD, discusses the benefits of application service providers, a remote-hosting option for electronic health records that can save physicians thousands when implementing an EHR system. [Listen Now]

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Resources From HealthLeaders Media

Improve patient satisfaction, CAHPS scores, and quality with the strategies and tools in Physician Entrepreneurs: The Quality Patient Experience.
Learn how to harness the power of a large organization, either by expanding the practice or partnering with hospitals, private investors, or other physician groups, with Physician Entrepreneurs: Strength in Numbers.
Read about the latest business strategies to help you grow beyond traditional practice models in Physician Entrepreneurs: Going Retail.
Start marketing your practice or refine your existing marketing program with Physician Entrepreneurs: Marketing Toolkit, a new HealthLeaders Media book that combines expert tips with marketing samples, tools, forms, and checklists that will help grow your practice.
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