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Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
HighPoint CEO works to win back confidence
Mary Jo Lewis spent much of her first 100 days as CEO of the former Sumner Regional Health System Inc. listening to...
Stop Waiting for Emerging Media to Emerge
In a Q&A session on "the future of emerging media" at a conference this week, many of the questions...
Whitman softens stance on U.S. healthcare law
If elected governor, Republican Meg Whitman plans to add California to the list of states suing to overturn the new...
Sanford MeritCare Now Sanford Health
Sioux Falls-based Sanford Health and MeritCare, the largest not-for-profit rural health care system in the nation, are...
Cleveland Clinic partners with Chicago hospital
In a move likely to shake up the market for heart care in the Chicago area, the well-known Cleveland...
When Marketing Clinical Technology, It’s All or Nothing
A Wisconsin hospital's campaign to promote its intraoperative magnetic resonance imaging (iMRI) machine and a Smart...
5 Strategies to Optimize Physician Relationships Across Your System of CARE
The passage of the new health reform legislation promises to keep hospitals and physicians busily focused on price...
Automated Calls Increase Colon Cancer Screenings
At least 30% more people were encouraged to get screenings for colon cancer following automated phone reminders...
LifePoint’s CEO steers for measured growth
LifePoint Hospitals and its CEO/President Bill Carpenter oversee 48 acute care facilities and 21,000 employees over 17...
Creating an ACO Marketing Language
Accountable care is inevitable. Whatever specific form ACOs may ultimately take, accountability and integration will be...
The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
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