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Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
Some MA hospitals back price curbs
Support is building among some Massachusetts hospitals for temporary government limits on healthcare prices, a...
West Penn Hospital would have closed without Highmark deal
Without its acquisition by Highmark Inc., West Penn Allegheny Health System would have been forced to shutter West...
Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
McKinsey stands by contested health insurance survey
Under fire from Democrats in Congress, consulting firm McKinsey & Co. today released its methodology for a...
Limits on test drugs add to patients' ordeals
Lorraine Heidke-McCartin, 54, has experienced heartening victories and wrenching setbacks in her fight with breast...
$1.5B DMC deal close set for Friday
On Friday, the Detroit Medical Center should be part of the Vanguard Health Systems, capping months of work and a...
What Healthcare Marketers Can Learn from Elliott Fisher
As I spoke to Elliott Fisher about his background, Dartmouth Atlas, and accountable care, I couldn't help but think how...
Tackling the 'too hard to' pile of marketing accountability
You probably have one of those piles on your desk that keeps being moved from one corner to another. You know, that...
Whose Job Is It Anyway?
In last week's column I wrote about whether or not marketers are getting more involved in the strategic end of running...
The Hospital Executive's Guide to Emergency Department Management, 2nd Edition
In this timely new book, you will find refined tactics for dealing with increased patient flow, efficiently handling...
The Complete Guide to Service Line Marketing
This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines...
The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs
One in five Americans lacks adequate access to primary care physicians and even those patients with insurance and a...
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