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Novartis, physicians foster ethical relationship
When drug maker Novartis AG tapped a Massachusetts General Hospital cardiologist to run its global research...
Can Rick Scott run Florida like a business?
If not for his spectacular ouster amid the nation's largest Medicare fraud investigation, Scott's rise from public...
HighPoint CEO works to win back confidence
Mary Jo Lewis spent much of her first 100 days as CEO of the former Sumner Regional Health System Inc. listening to...
With healthcare, is bigger always better?
Carilion Clinic owns the two hospitals in Roanoke, VA, and six others in the region, employs 550 doctors and...
McKesson CEO talks about transforming healthcare
Most of McKesson's work is behind the scenes, distributing drugs to pharmacies and hospitals. Over the past decade...
Mirador Biomedical seeks to prevent hospital errors with simple digital sensor
Seattle-based Mirador Biomedical company has developed a low-cost pressure sensor designed to be incorporated into a...
Beware the knee-jerk urge to slash marketing budgets
Mark Gambill, chief marketing officer of CDW, warned big marketers to resist the knee-jerk inclination to slash...
The difference between sales and marketing
What’s your opinion of the difference between sales and marketing? Everyone seems to have a different...
Want to take a guess which of my recent columns got the most response from readers? That’s right, the one on...
How to Build a Brand in Four Easy Steps
One of the hardest things a healthcare marketer will ever do is pitch a branding campaign to the chief executive...
The Hospital Executive's Guide to Emergency Department Management, 2nd Edition
In this timely new book, you will find refined tactics for dealing with increased patient flow, efficiently handling...
The Complete Guide to Service Line Marketing
This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines...
The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs
One in five Americans lacks adequate access to primary care physicians and even those patients with insurance and a...
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