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How Docs Can Make Cardio Service Lines More Profitable

Joe Cantlupe, for HealthLeaders Media, December 6, 2012

Top docs have a message for the C-suite: Get physicians involved, really involved, in your cardiology programs, and you'll improve patient care and earn plenty of money.

OK, maybe it's not that easy.

But with some work, and coordination, the potential is there. Good outcomes and financial rewards await a healthcare system that arranges cascading benefits to physicians. Sure, it's a gamble. That's how Geoffrey Rose, MD, FACC, FASE, an adult cardiologist and director of medical imaging at Carolinas Health Care System's Sanger Heart and Vascular Institute sees it.

But it's worth a throw of the dice, especially for one of the more profitable service lines. "Those who embrace a collaborative approach will be playing with all the chips; he says.  He insists, "consolidation is coming."

During a recent "Cardiology Service Line: From Volume to Value" webinar hosted by HealthLeaders Media, Rose and top officials of the Wellmont Health System in Kingsport, TN, and Sacred Heart Hospital in Eau Claire, WI explained how they have improved efficiencies.

The positive impact resonates in areas ranging from having integrated physician networks and easing the transition for independent physicians who work in competing groups, to negotiating better pricing from vendors.

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