Insurers entice doctors to prescribe generic drugs
AP/Yahoo News, October 30, 2008
There has been much concern about corporate influence in the doctor's office that's been criticized when the pharmaceutical industry entices doctors to prescribe brand-name drugs. Under pressure, the industry has since reined in its promotional efforts.
But insurance companies are allowed to push doctors toward cheaper prescriptions, frequently by offering the physician a form of bonus, a cut from the savings that insurance companies get when doctors prescribe generic drugs.