When planning your Web site design, begin by searching a few other physician practice Web sites in your immediate area. Note the features of the site that appeal to you, as well as those areas that would not work for your practice.
Another helpful technique is to pretend you are a patient attempting to get information about your office. What information do you want and where would you tend to look for it? Provide your webmaster with a list of sites you find outstanding, and work with him or her to emulate the most appealing characteristics of each.
Aim to give visitors to your site an interactive experience. For example, if you have a practice brochure or newsletter, invite patients to download it.
Consider the following interactive possibilities that would allow patients to:
At a minimum, be sure to include the following information:
Carefully interview any Web designers that you have chosen to build your site. Ask them about all costs associated with the site, including how many changes you can make without incurring additional charges. When you launch the Web site, you will make multiple changes within the first year. Contact your local specialty societies to inquire about any discount programs available for Web design through your membership.
A patient’s first impression of your Web site is important, so do your research. The benefits to your practice will be enormous.