Low-Budget Stroke Campaign Makes High Impact at VCU

Marianne Aiello, for HealthLeaders Media , September 3, 2014

A campaign by Virginia Commonwealth University Medical Center to raise stroke awareness didn't cost much, but thanks to striking visuals, has netted more than 9 million impressions.


>>>Slideshow: VCU's Stroke Campaign

"Which beekeeper closet correct answer the pie?"

No, I'm not losing the fight with autocorrect (Though it does resemble the texts I've been receiving from my mother). The above text was actually featured in a newspaper teaser ad for Virginia Commonwealth University Medical Center's recent stroke campaign.

The Richmond, VA, medical center decided to participate in the National Stroke Association's awareness campaign for in May for Stroke Month because of its region's unique demographics.

Virginia is inside of the "stroke belt," a region in the southeastern US that public health authorities have recognized for having an unusually high incidence of stroke and other episodes caused by cardiovascular disease. Additionally, 54% of Richmond's population are African American—a demographic that has a 2.5 times greater risk of stroke than the Caucasian population.

"All of these factors contributed to the decision to participate in the national campaign for Stroke Month by supporting awareness of the signs and symptoms of stroke," says Cynthia Schmidt, chief of marketing for VCU.

"Since stroke is not a service that you can drive business to, we saw this very much as a public service campaign with the primary goal of public health education."

Big Impact on a Small Budget

VCU, working with Richmond-based creative agency ND&P, started crafting a campaign geared at greater-Richmond residents over age 35, with a particular focus on African Americans.  

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1 comments on "Low-Budget Stroke Campaign Makes High Impact at VCU"

dean reinke (9/4/2014 at 2:56 PM)
This doesn't address any of the major problems in stroke. 1. There is no fast, easy and objective way to diagnose a stroke. Maybe when the Qualcomm Tricorder X Prize is available. A number of friends have waited hours in ERs until stroke symptoms have visibly manifested themselves. http://oc1dean.blogspot.com/2013/11/34-teams-are-building-medical.html 2. Only 10% get to almost full recovery. http://www.ninds.nih.gov/disorders/stroke/stroke_rehabilitation.htm 3. 12% tPA efficacy http://wrkf.org/post/more-stroke-patients-now-get-clot-busting-drug 4. Nothing being done to stop the neuronal cascade of death during the first week. http://newswire.rockefeller.edu/2009/01/15/discovery-could-help-scientists-stop-the-death-cascade-after-a-stroke/ 5. No one knows how to cure spasticity. 6. No one knows how to cure fatigue.




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