>>>Slideshow: Marketing Tactics for
Hospitals on Instagram
At first glance, Instagram, the number one photo editing and sharing app, doesn't appear to be an integral element to a healthcare marketing campaign. Back when Facebook bought the company for $1 billion in 2012, the social networking platform was most popular among younger demographics, who used the app to share photos of sunsets, their dinner plates, and their cats. So many cats.
But now, as Instagram boasts 150 million active users, organizations are flocking to the site to promote their brand to an engaged consumer base using visuals. Hospitals and health systems are among these trailblazers using Instagram in unique ways to increase their social reach.
Here are the four best tactics I've seen hospitals enact with Instagram.
1. Promoting Community Engagement
Downers Grove, IL-based Advocate Healthcare created an Instagram account last year after experiencing success on Pinterest, another photo-heavy social networking site. Marketers knew their Instagram efforts would likely be just as positive when they attracted 670 followers in two months.