Sometimes, hospital marketing is a no-brainer. It's an obvious choice for marketers around the country promote their organizations' cardiovascular service lines in February, a month now synonymous with heart health, thanks to the American Heart Association and the Go Red For Women campaign.
Yet, at the same time, herein lies the trouble: how do you make your hospital or health system rise above the rest when every other healthcare organization in town is marketing the exact same thing?
In 2014, several hospitals were able to stand out from the sea of red. Here are my three favorites.
1. Farmers' Market Festivities
Easton (PA) Hospital is providing heart health demonstrations and handing out giveaways every Saturday during February at the local farmers' market, which the hospital began sponsoring in December.