Top 3 Ways Hospitals Take Advantage of Holiday Cheer

Marianne Aiello, for HealthLeaders Media , January 2, 2013

I had vowed that 2012 would be different. That I would do all of my Christmas shopping in November, online. Naturally, I still found myself trudging to the mall on December 23.

Fortunately, it wasn't all for naught, because not only did I fill the remaining gaps on my Christmas gift list, I also saw a physical manifestation of a hospital marketing trend that cropped up online this season—a Christmas-themed ad.

This is nothing new. I know. You can freeze that eye-roll.

But holiday-based marketing and promotions have been growing in healthcare in recent years, largely thanks to social media. Any marketing director's social media calendar is mapped around two things:

  1. Condition-awareness months
  2. National holidays

This mindset has bled into other facets of hospital marketing, to the industry's benefit.

Here are the top three ways I have seen hospitals promoting their technology, services, and staff over the holiday season.

1 | 2 | 3 | 4

Comments are moderated. Please be patient.

1 comments on "Top 3 Ways Hospitals Take Advantage of Holiday Cheer"


Leah Ekmark Williams (1/2/2013 at 1:13 PM)
Thanks for the great article with reminders and tips about ways for hospitals to spread holiday cheer in their communities. These are all great ideas and definitely [INVALID] pressworthy opportunities, especially within the community. We also found success with a singing hospital employee from Lake Pointe Medical Center in Rowlett, Texas. Lake Pointe has a "rapping nurse" who [INVALID]d a CPR rap - we were able to use this angle during the back to the back-to-school season and put a fresh spin on CPR techniques for the media. They loved it and it had great visual appeal! You can view the video here: http://ow.ly/gugoy. I hope this tip helps other hospital PR or marketing pros as they are looking for new angles to get the media's attention in 2013.

MOST POPULAR

SPONSORED REPORTS
SPONSORED HEADLINES

SIGN UP

FREE e-Newsletters Join the Council Subscribe to HL magazine

SPONSORSHIP & ADVERTISING

100 Winners Circle Suite 300
Brentwood, TN 37027

800-727-5257

About | Advertise | Terms of Use | Privacy Policy | Reprints/Permissions | Contact
© HealthLeaders Media 2015 a division of BLR All rights reserved.